Reputation Armor

These days it seems to Reputation Armor that the harder that individuals try to be transparent online, the bigger target they become.

Reputation Armor sees it all the time, at first you receive out of this world reviews, you add yourselves to more sites and directories, set up google Alerts to receive emails whenever you’re referred to online, and all is good with the world, then comes the day that you receive a bad review. Reputation Armor finds that some reviews and complaints are warranted, while most are anonymous and false, and posted by competitors and/or ex-employees. In some cases reputation armor is able to have these complaints removed if they are unfounded. Most review sites allow anonymous reviews, and although it’s unfair, it’s not illegal.

Reputation Armor answers…how to avoid potential customers and clients seeing bad reviews of your service?

If you can’t fix it or refute it, and getting it removed isn’t an option, then reputation armor advises that you may want to consider burying it. Basically, this means you need to push the bad reviews off  at least the first two pages of Google, Bing, Yahoo etc. - so potential customers looking for you on the Internet find the real you before they find false reviews.

Here are few elements that reputation armor finds important:

Your company website, for example “ReputationArmor.com” Ideally, reputation armor finds that this will rank in the number one position, and have prominent links showing to the main areas of your website, including testimonials.

Your website is more than likely the first thing a client will look for, make sure it contains some great testimonials / reviews. Case studies, examples of work and quotes from happy clients are great for showing you in a good light.

Reputation Armor can’t say enough about the importance of blogs. Whether your blog is attached to your website, or a sub domain, it gives any potential client the opportunity to find company updates and news. A corporate blog (ex. blog.ReputationArmor.com) can often tell as much, if not more, than a company website, as a blog tends to be more informal and have more of a ‘personality’

Twitter profiles are also an important aspect of any Reputation Armor online reputation management operation. Of course, this is only a positive element if you want people to find it, and your company image and brand is well represented while posting tweets  If your Twitter profile is full of ‘Was out late have a hangover this morning’ then reputation armor advises that it’s probably not for you. However, if you use your Twitter profile as part of your companies brand then having it show up on the first page for your company’s key words is excellent.

LinkedIn and other professional online networking profiles are also recommended by reputation armor. These profiles, especially if very active and up to date, show that you’re not just a fly by night, and go a long way in representing your company’s online brand.

We also like to take advantage of articles that clients have written. Whether they are articles on your own site, or articles on somewhere authoritative, reputation armor notes that having your content easily indexable shows you spend time promoting yourself, and those articles could be the difference in standing out among competitors.

Reputation Armor finds that the single most over looked aspect of online reputation management is Video Search engine optimization. Whether it’s own YouTube channel, or videos on your site, having videos show up in the search results for your company name is great. Not everyone likes reading tons of text about how great you are. Reputation Armor has observed that video about your brand can be one of the most convincing aspects of online reputation management.

Facebook profiles and / or Fan Pages are another important characteristic of reputation armor. Example, www.facebook.com/ReputationArmor. Again, this is only a good thing if you’re aware that your Facebook profile could be seen as part of a ‘fact finding’ mission by potential customers.

In summation, Reputation Armor wants clients to understand that search results for your company or individual name should provide a well rounded promotion of your company and services. When people see your website, your blog, your Twitter profile and Facebook Fan Page, several articles written by you, and videos, they see that you’ve been around a while, that you’re not going anywhere and that you’re the who they want to deal with.

For the above reasons Reputation Armor always recommends having up to date profiles in as many places as possible, and regularly updated blogs. The down side to this is that it can take up a great deal of time.

When it comes to burying bad reviews, the above methods alone are usually not enough, although a good start. Review sites and blogs, by their very nature, do well in search engines such as Google, and a more aggressive approach may be needed inured to ensure that positive results out rank the negative ones.

For more information about removing bad reviews online and managing your online reputation, contact ReputationArmor.com.

888-358-ARMOR

Reputation Armor Online Reputation Management Tips:

Your online reputation is just as vital to your success as any other marketing tactic that you organize.

Online Reputation Management, or ORM as it’s commonly called, involves assiduous monitoring of your company’s brand and reputation on the web aiming to protect your business reputation and counteract any negative online content from parties not related to your company. Content can be posted on the web about your company in blog posts or comments, customer review websites, community websites, social media forums and so on. As the Internet becomes a progressively more essential part of people’s lives, online reputation has become just as important as offline reputation.

Here are some tips from reputation armor to defend and manage your online reputation and create good consciousness with anyone who searches your company or business:

Reputation Armor Tip #1

Optimize your Website for Search Engines -It’s important to get it optimized for search engines. This will not only ensure top rankings on search engines for your desired keywords, but it will also ensure that potential customers will be able to find your business effortlessly on the web. As positive comments about your business boost up the search engines, negative publicity will automatically be pressed down the.

Reputation Armor Tip #2

Set Up a Monitoring System - In order to monitor the presence of your company or brand, you need to keep an eye on all that is being said about your business online. Start by setting up Google Alerts, Yahoo Alerts and subscription feeds like Technorati and BlogPulse. This will give you a constant stream of content that references your business which you can then select to handle as a result.

Reputation Armor Tip #3

Start an Online discussion - In business, you will come across both positive and negative reviews about your company. It’s certainly not unusual to come across negative comments once in a while. If you see negative online feedback about your company or business, then don’t be afraid to address the situation.

Just don’t address it by commenting on the site on which the complaint originated. The fact is that Reputation Armor observes this all the time. Many times Reputation Armor s clients have already done this before contacting us; commenting on the site directly adds more “weight” to it and more often than not ascends the result.

Reputation Armor Note:

Negative publicity can have a significant wounding impact on your business. The best course to take for online reputation management is to be proactive. If you want more information contact Reputation Armor

888-358-2766

Reputation Armor (ReputationArmor.com) and the staff of ReputationArmor.com would like to wish everyone a happy new year! We hop 2010 will bring you and yours success and happiness!

Reputation Armor has many positive changes planned for 2010 and hopes to continue serving the business world with our unique reputation repair process.

There will be a few changes to the structure of Reputation Armor this year, including, a new price structure to better serve our clients and “personal” (Individual) clients. We will have optional monthly payment plans for accounts that are focused on individual names. This will help non-businesses and non professionals (Doc., Lawyers, Real Estate), that have reputation issues have the opportunity to use a reputation management company more affordably.

We are also launching a web based online privacy product that will help individuals wipe the internet of private information and protect themselves from prying eyes, identity theft and more!

Again we wish you a Happy New Year!

Our offices are closed today (Friday Jan 1^st 2010) and will reopen this Monday

Keep social networks private. One way to prevent snooping eyes is to keep your social networking profiles confidential to all except those you approve. This will keep informal viewers from seeing your information, good or bad.

Most social networks allow you to set proivacy settings for your account. By keeping your profile provate so only approved friends can view it, you will control who sees what you say and post. You certainly do not want a potential client or employer seeing pictures of your bacholer party!

Reputation Armor Team

Rip Off Report has changed the way they use your address in their reports. They are using a new format that allows Google to pull your address out the Rip Off Report. Now when your Rip Off Report is listed in the search results there is an additional link that says, “Show Map of…”. This additional information makes Rip Off Report rank stronger in Google and make your complaint stand out from other links. We have adjusted our content techniques to address this new issue. It is important that you provide us your address and allow it to be used in our process to address this new issue.

Reputation Armor gets several new clients per week and dozens of phone calls and emails from potential clients. One thing that we run in to on a regular basis is over 50% of the people we talk to that have online complaints about their name (FirstName LastName), DO NOT register  “TheirName”.com. This is a huge mistake that can lead to a reputation management nightmare.

By not registering your own domain name you are opening up the opportunity for ANYONE to register “YourName”.com (.net, .org, .us, .biz) or whatever the extension may be. The thing that should worry you is that the URL (domain name) is so keyword rich! So when someone searches it will most likely show up high without much SEO effort or knowledge.

It is simple to develop you own dotcom. You can simply have wordpress install (like this site), then all you have to do is log-in weekly and post something! Anything!

We can help you install wordpress. We offer a service that includes 1 domain name, Free Hosting, and installation of wordpress with a custom header like our site here has. All for $299.00. Let us know if we can help you.

Reputation Armor
888-358-2766