Reputation Armor

Reputation Armor suggests that to Google your company and view the top 10 results. Are they comprised of you or your brand? Are they positive or negative? Do they line up with your brand? If the answer to any of these questions is no, then you have some work to do. Luckily there are some pretty easy Do It Yourself Reputation Management tactics that can stack the deck in your favor. Here are 6 quick tips that will get you started building your digital empire.

Create a company profile on bunch social networks. This is a method that Reputation Armor employs. This should be consumer benefit oriented and clearly spell out what your company stands for as well as some high-level features, advantages and benefits of working with your company. Reputation Armor also recommends that you don’t make them too sales oriented with your profile, instead give those researching you an overture of what you stand for and why they should trust you and your product or service.

Grabbing your brand name in as many social networks as you can is also a tactic that the Reputation Armor staff suggests. Securing your company’s brand across major social networks is a huge digital asset-one that you probably don’t fully realize yet. Since having these profiles is akin to leasing space in a prime location, you need to make sure that you are leveraging the power of these social networks over time to build a presence as far across the web as you can.

Own your .com and .net along with hyphenated versions of your brand. Example, Reputation Armor owns, ReputationArmor.com, Reputation-Armor.com, ReputationArmor.net, Reputation-Armor.net, ReputationAmror.org and many more Reputation Armor based domains. Search engines give a lot of weight to URLs that have an exact match to the search query. If someone is googling your company, then the surest way to end up at the top of the results is to grab your brand as a domain. Use .com and .net and skip the .info, .biz etc. We have found that these don’t carry the same search engine juice.

Link to and bookmark results that you want to rise to the top. Reputation Armor want clients our readers to know that links are the currency of the internet, the more links that a particular result has pointed to it, the higher the results will rise. If you have favorable results below the top 10, then take some time to create links to this content to help it rise to the top. Social book marking can be a great tool to use as long as it is not abused..

Use Google liberally. Because of universal search, maps results, videos and images all show up in search queries now. Things like Google profiles and Google business local are great places to start.

This is a very important tip from reputation armor, DO NOT respond to negative results on opinion sites. Sites like epinions and ripoff report are places to allow anyone to post a review of your company and/or make claims of scams. True or not, these sites have a lot of weight and can really harm an online reputation.  The best thing to do is to refrain from posting a rebuttal to an old negative review. Reputation Armor has observed that this actually has the effect of re-indexing a negative review and pushing it to the top. Instead, focus your efforts on getting positive reviews and raising the positive information about your company above these results to push them down.