Reputation Armor

A huge portion of an online reputation management (ORM) campaign with Reputation Armor is Reverse Search Engine Optimization (SEO). The question is, what is reverse SEO, and how does it help in concerns to reputation management?

Negative results on search engines are a pestilence to companies that do business online. Simply put, Reverse SEO is the practice of replacing the negative with the positive. Review sites and forums are content rich websites that are frequently updated with user generated content; this is the exact kind of thing that search engine crawlers look for.  And basically, any negative comments or posts they have about you or your company is going to rank well on the first page of the search results. This content is extremely hard to move in the search results, which is what Reputation Armor (ReputationArmor.com) does when using reverse SEO techniques.

Reputation Armor starts by analyzing the negative results to find what factors are making the negative page rank so high. Then the goal is to start creating better content and optimizing so that it outranks the negative review.

Sound straightforward?

Well it’s not as effortless as it sounds. The Reputation Armor technicians have been studying the way search engines determine the “relevancy” of pages for over 10 years. In the first couple years, a very intense; trial and error method was employed in order to find out what works and what doesn’t. However, the study of the algorithmic language of search engines doesn’t end there. Reputation Armor is very aware of the ever changing world of SEO. We pride ourselves in always being on the cutting edge of the industry.

That is where the problem rests with a lot of the reputation management companies in operation. Just because a method works today, doesn’t mean it will work tomorrow.

A growing number of companies are starting to see the value of a proactive online reputation management approach. Reputation Armor observes, through our clients, how much time and money could be saved through this approach. Boasting a strong, preemptive online reputation is crucial at a time when the negative comes knocking at the door of a company.  The chief reasoning behind this is it is negative results will have a harder time penetrating all the anticipatory effort in the first place.