Reputation Armor Industry BlogPosts RSS Comments RSS
This is a busy time of year for Reputation Armor. For that reason, our ReputationArmor.com team works through the weekend repairing our clients good names. And this weekend is no different. So that means you can relax while we serve your reputation management needs.
Reputation Armor Quote:
“A man’s reputation is what other people think of him; his character is what he really is.”
Quote of the day brought to you by, reputationarmor.com
There is always a lot of Hoopla and Hype about Google Pagerank (PR). Is Google PageRank worth all the web chatter? Reputation Armor sees everyone talking about how important PageRank is, even we are caught up in the PageRank addiction.
Reputation Armor notes a comment the other day on a forum and someone posted this comment about PageRank:
“The PageRank you see in the toolbar is a sketchy and stale metric of what a pages PageRank used to be. A simple analogy is getting into your car to go for a drive, knowing that the fuel gauge only shows the amount of fuel that was in your tank 3 months ago. But would you really trust that there is gas in it today?”
In the opinion of Reputation Armor the green PageRank bar is like your website’s report card. It won’t help much on its own, but it represents other things about your site. If a site has a PR7 and is ranking well, it’s not ranking there because of the PageRank itself, but because of what that PageRank represents - Dedicated SEO Work, lots of inbound links, several coming from other quality sites.
Reputation Armor knows it is not the PageRank that is important, it is what you did to get the PageRank that hold the true value.
At ReputationArmor.com we certainly admit that PageRank isn’t as valuable as it once was. However, it is still reputed to be a small portion of the Google algorithm (along with 100+ other factors), making it not entirely insignificant. It might not help much, but if it helps at all then it can’t be considered “insignificant”.
ReputationArmor.com observes it all the time…you do a search (searching for your own name in Google or Yahoo), or maybe you were just doing some SEO homework to see how your website was ranking. Either way, you stumbled upon some negative information on a forum or service review website.
One that made you steaming mad…
Negative an false information about our clients infuriates us at Reputation Armor.
It happens, and when it does you have a right to be angry. You also have the right to defend your good name, jump into the ring swinging to defend your company reputation.
But don’t do it.
Reputation Armor advises not to react to those reviews like this because it’s going to harm you more than it’s going to help you. Let reputation armor explain to you how most of the search engine algorithms work. You see, they like to see action on a website. So when you attach new content to a forum, blog or review site, you are actually adding fuel to the fire. Google and the rest see the site as a hot news item, being updated frequently, so they rank it better in the search results.
That’s right, your retort makes their complaint rank higher in the search results. Reputation Armor has also found that it makes it harder for us to move when we get hired to clean up the mess. If you’ll consider action rather than reaction, you’ll make our job easier and the overall cleanup less expensive and faster overall.
I know it’s tempting to defend your good name. But reputationarmor.com asks that you to leave this to us. We’re WILL fix the problem and we’re going to defend your name for you with positive content creation. But you have to let Reputation Armor do its job
Not that we can’t clean things up if you’ve already responded out of passion. It’s just easier to do if you haven’t added content to the offending site or sites.
An irate review can hurt you. A hurried response to an angry review can wound you even more. Instead of reacting, please contact Reputation Armor @ reputationarmor.com and let us launch a plan of action to remedy the problem.
Reputation Armor Quote:
“It takes many good deeds to build a good reputation, and only one bad one to lose it”
Benjamin Franklin
Quote of the day brought to you by, reputationarmor.com
Stay on the ball. Don’t get lethargic about monitoring your reputation. It is essential to perform weekly confirmations to see if there’s any information about you that could possible be detrimental.
Tip of the day brought to you by Reputation Armor
Reputation Armor Tip
Google yourself. The most effortless method to uncover where you or your company’s online reputation stands is to Google (search) yourself. See what sort of results are generated first. If they aren’t what you would like them to be, you’ve got some work to do.
Tip of the day brought to you by reputationarmor.com
Google only loves you when everyone else loves you first.
SEO quote of the day brought to you by, Reputation Armor
SEO comes at a cost. Whether that is purely your investment in time or having to pay for a specialist SEO consultant or agency, it is far from being free. One thing it is though, is critical. You simply can’t have a thriving website without adhering to some SEO principles. Reputationarmour.com is here to help
Search engines don’t just bestow sites rankings. A website has to earn it. They have to show the search engine exactly what they do and persuade them that they deserve a position in the upper echelons of their listings. Without a decent presence within the search engines, you will struggle to find any meaningful traffic. While there are alternative marketing avenues open, SEO remains the paramount technique purely because of the power of search engines.
So when you come to budget for SEO you have to first make a decision on how you are going to implement it. If you are planning to do all the work yourself, then you’ll need to put aside a reasonable amount of time to do so properly. If you are looking to outsource it to an agency or expert , then you need to establish how much you are prepared to invest. Representatives at Reputation Armor can asses your issues, and find a plan of attack that works for your budget.
None of these is going to be inexpensive per se. Obviously some will be more cost (and time) efficient than others, but to do SEO right you need to invest. For example, every page of your website needs content. This isn’t a quick process, particularly if you have a large site. When you are starting from scratch, the amount of work required increases manifold, but don’t worry, reputation armor is fully staffed and ready to work around the clock so you don’t have to.
Learning SEO isn’t difficult, but perfecting it is not only a full time job but also an art. There are tutorials everywhere (you can find tips on reputationarmor.com) that can help you to hone your skills and at least gain an understanding of the fundamentals. Websites, blogs (like this one) and books are all available with useful, useable ideas to help get you up and running. But again, this takes time. While this may not involve any actual expenditure (unless you include buying books), it will take a number of days or even weeks to gain a basic understanding.
Search engine optimization is something that is perfected through practice. This is why the leading industry lights have all been active for years. In this time you come to understand the nuances of each technique and work out the best practices for achieving the best results. This is why employing a qualified company or individual can really benefit you.
Obviously, reputation armor already has the knowledge and experience to get started immediately. We can also present useful information that will help with the future development of the site. All of this information should be taken on board; but by employing an SEO, the main advantage is that you don’t have to waste time creating, implementing and adjusting the content yourself. reputationarmor.com will do this on your behalf, and with greater effectiveness than a DIY effort.
If cost is no object, get a leading SEO agency. They will be able to implement changes on your behalf that will make a real change and leave you free to run your business. If you are on a tight budget but have plenty of time on your hands, you might want to consider learning SEO and beginning the process of implementing the copy, Meta and building your linking structure. For those with a relatively small budget and a little time available to optimize the website, try collaborating with a consultant.
Budgeting isn’t effortless, but don’t try to get away with spending too little. We here at reputation armor know that you get out of SEO what you are prepared to put in. So if you decide to cut corners, it may well show in your results. That isn’t to say that you have to go for the most expensive option, but you do have to be prepared to invest in your site.
If you feel like you have tried all the easy promotion methods, try some of these SEO tips and techniques from reputation armor, because they are not that hard to apply and there is only a few guiding principles to follow. Also if you make any blunders, you can effortlessly correct them by merely making revisions to your pages and monitor whether there are any positive changes. Here are some of the tips and techniques that you should keep in mind while optimizing any website.
Tip # 1 from Reputation Armor :Use the Right Amount of Keywords
Certain keywords are what drive the article to the top results of search engines. Dispersion of these keywords across the article, title, headers, and other areas will be an indication to the search engine to index these. On the other hand, don’t overlook that search engines won’t be the only ones reading the content as your real target audience which are people will be reading the content and if the content has too many keywords, either the idea is lost or the reader could conclude that the article is there solely for advertising purposes. Try to limit yourself to at least 3-8 keywords or have a 3-5 percent keyword density and make sure that the keywords are far apart (50-100 words apart should be fine).Using excessive amounts of keywords may also be bad for some search engines like Google and may result to your page rank decreasing. If you really need to have lots of keywords in large articles, try to incorporate different keyword phrase variations and use them sparingly.
Tip 2 from Reputation Armor: Create Quality Content
You can have the best keyword system in an article, but if the content isn’t very good, you might not be getting the sales or opt-ins that you anticipate. Not to worry though because all you need to do is read the content that you have made yourself and put yourself in the customer\’s perspective and make a conclusion whether or not it is interesting and what parts make it uninteresting. Answering all of the questions that come to mind while using good keywords will significantly drive more interest.
Tip #3 from Reputation Armor: Be Consistent
When you finally got the hang of search engine optimization, don’t stop there even if you positioned numerous articles on your site and in other areas. Keep going and keep your site updated with fresh content while still applying the keyword tricks mentioned earlier. If you think your site is popular enough, remember that competing websites may try harder to climb up the search engine results and page rankings. Make it a habit to produce more appealing content for your site and work on getting new links to take your site to higher levels. If you have trouble doing this, you can install a blog or forum to your site to make content sharing easier, yet still indexable.
Need an expert and capable SEO company for your SEO needs? Contact Reputation Armor @ reputationarmor.com