Reputation Armor

Google endorses reputation management and tells people “Publish positive content about yourself” and “get stuff that you want people to see to outperform the stuff you don’t want them to see.” This has always been the foundation of a reputation management campaign.

The advice is basic: Create a Google Profile (free and easy also not effective for pushing down stuff). Ask happy customers to review your business online (may create more negative items). *Publish positive content about yourself (*this is the good advice is our opinion).

It is motivating to see Google offering tips on how to “get stuff that you want people to see to outperform the stuff you don’t want them to see.” Reputation management can sometimes be a controversial issue - some people think it’s disreputable to create and optimize content for the express purpose of displacing negative content surreptitiously. Google’s endorsing it in today’s blog post, and offering suggestions for how to make it happen.

Read The Original Article On SeoFriendly.com: Google Endorses Reputation Management