Reputation Armor

Hot Reputation Management Tip: Ads on Craigslist can be optimized and rank well on Google. Use your company name or name in the title of your ad and your ad may out-rank negative items in the search engines. Also, link to your ad from your own web properties. The inbound links will help the ad to rise in the rankings. This can help push negative comments about ypu or your company down in the rankings.

Reputation Armor notes that the Internet provides an abundance of opportunities, both positive and negative. The net at its core is actually very democratic, in that it allows anyone with access to utilize or exploit it as they see fit.  For this reason, online reputation management has become a key aspect for many individuals and companies.

Reputation management boils down to tracking a brand’s actions and other entity’s opinions about those actions. In other words, Reputation Armor looks at is as searching for what a brands are doing and what others think about it. The other side of the online reputation management coin is to combat any and all negative search engine results

Over the years Reputation Armor has observed a consistent evolution of online reputation management; the constant foundation has remained to overcome and eradicate negative results. Through the progression of reputation management Reputation Armor has always strived to be on the forefront of bright, innovative techniques.

Reputation Armor on the Escalation of Review and Complaint Sites

Reputation Armor notes that more than ever before, it’s a trouble-free process for an individual to post slanderous, false, and hurtful information. In the past, in order to harm a brand’s reputation, an individual would have been forced to use a print service such as a newspaper to spread negative information. But in this day and age, an anonymous complaint can be posted by anyone with access to the net. The majority of Reputation Armor clients have come to us because their online reputations have been in some way injured. The other segment recruit reputation armor to proactively manage their online reputation before damage is done.

The Reputation Armor Online Reputation Management Solution

Reputation Armor uses a number of methods to combat slanderous and inaccurate search results for our clients.  The outcome of reputation armor s online reputation management service is top ranking positive search engine results as well as insulation that keep new negative links at bay. In order contest negative information by producing positive content, reputation armor deploys what is known to the reputation management industry as Reverse Search Engine Optimization. The objective is to produce enough positive information to drown out the negative. An Online Reputation Management Campaign is an intricate, time consuming process, but the return on investment is well worth it.

Reputation Armor has spearheaded hundreds of successful reputation management campaigns.

To learn more about Reputation Management,

Visit ReputationArmor.com or call 888-358-ARM

Online Reputation Management

Reputation Armor knows that the success of an online business depends on how potential customers perceive it and in a day and age when so much information is available; reputation armor notes that online reputation is that much more important. Potential customers look for companies that have a strong online reputation.

Reputation Armor also sees the other side of reputation management. The net is often used by competitors to post untrue information about their counterparts. These sorts of posts, as reputation armor sees it, always directly impact the bottom line. The more information posted the higher the link will rank on Google and other search engine results therefore amplifying the issue.

Fortunately, qualified reputation management firms, such as Reputation Armor, can resolve such issues by way of activating an aggressive campaign.

When Reputation Armor takes on a new client our reputation management consultants revise a personalized strategy that end the end will tackle even the worst case reputation problems

What does Reputation Armor Do?

Reputation Armor uses a method that is sometimes referred to as ‘Reverse Search Engine Optimization’, or ‘Inoculation’ in which we guarantee that the first few pages of search engine results will be clear of negative links; doing so by ‘insulating’ them with positive content.

Reputation Armor makes use of positive news gathered through earlier press releases or that given by our clients. The reputation armor process also encompasses the use of “Social Media” and other micro sites and blogs so that the same content gets reflected. The use of social media/networking sites is actually the first step that reputation armor takes. Within hours of becoming a reputation armor client, over 150 such profiles are created. A portion of these profiles will become a working faction of the ‘Google Insulation’ that while burying the negative, shines a bright light on the positive.

Reputation Armor combines effective, cutting edge reputation management techniques that no other so called “Reputation Management” companies can enact. We also constantly monitor search engine rankings so that the positive impact is long term and our client’s online reputation is well protected over many years.

For more information contact, Reputation Armor @ 888-358-ARMOR

Reputation Armor knows that a positive reputation on the internet can lead to more customers, more business and at the end of the day more money. Regrettably, the opposite is also true as businesses that acquire bad online reputations will lose innumerable opportunities and may even lose respect from their current customers.

Businesses and individuals are at risk every time a person posts a negative comment, review or feedback about their services or products online. Reputation Armor likes our clients to keep in mind that anything that is posted on the internet is accessible through major search engines like Google and Yahoo! Just imagine a business prospect searching for your business and finding adverse remarks. What harmful consequences would your business sustain? Would you lose a potential customer?

Is there anything that can be done about it?

Reputation Armor’s answer… yes. By using these 5 surefire reputation management tips, from reputation armor, you may be able to prevent damaging online remarks from stunting the growth of your business and also increase website traffic as users are much more likely to choose a company that is considered reputable.

Reputation Armor Tip #1

Search for your business name/your name using multiple search engines. What listings are returned? Are the results positive or are they negative? If you obtain negative results about your business, take note of where these remarks are posted. Reputation Armor has found that in some cases, you can contact the webmaster or administrator of the websites and ask for the comments to be removed. If they will not grant your request, you can contact Reputation Armor so that we put our aggressive legal department on the job.

Reputation Armor Tip #2

The majority of negative business reviews are posted on message boards and forums. If you find that users have posted discussions that may be harmful to your online reputation, report it to the administrator of the message board or forum. Reputation Armor uses this approach for our clients, and although not always successful, it is worth a try.

Reputation Armor Tip #3

Reputation Armor recommends a pro-active approach. Reputation Armor posts a superfluity of positive content about our client’s business before anyone has the chance to post anything negative. It is much easier to build positive content for Google now-while you’re not under attack-than to wait until the negative results appear. Reputation Armor likes to think of this as “Google Insulation”.

Reputation Armor Tip #4

Get targeted website traffic by building a credible online reputation first? There are countless ways in which this can be accomplished, but reputation armor that one of the most effective ways is to create a professional blog or publish informative articles about our client’s industry that are geared toward their customer demographic. This type of content will not only establish your professional integrity, but also give people the impression that you are a top authority in your industry. Reputation Armor has found that in the long run, this also helps get our clients web traffic as search engine users and prospective customers will see that your business is associated with quality content.

Reputation Armor Tip #5

While the previous tips can be administered by anyone that has the time and is technically savvy, Reputation Armor recommends you think about hiring a company that specializes in online brand and reputation management. Doing so will save you time, frustration and even money as these companies can get rid of any negative remarks in forums, message boards, blogs and consumer review sites. These companies can also promote positive web pages and media that pertain to companies by utilizing search engine optimization (SEO).

Reputation Armor specializes in Online Reputation Management for companies, individuals, and brands. ReputationArmor.com is also fully staffed with Search Engine Optimization (SEO) specialists.

Reputation Armor has been on a backlink (DoFollow Link) kick lately, because we want our clients to understand the importance of them. If you’re willing to work at it for a while, then the Reputation Armor process for building strong do-follow backlinks is the route you will want to take.

Reputation Armor (ReputationArmor.com) Step One: Research What Other Sites Are Linking To

Reputation Armor recommends that the sites that already have quality DoFollw backlinks are searched out. Good content attracts good links, as site owners feel compelled to share it with their audience. You will be looking for pages with a ton of backlinks because they’ve already proven to have link worthy content.

To find out which blog posts have attracted the most inbound links, follow the subsequent Reputation Armor process. Note: for this entire blog post, we’ll use a hypothetical example of ReputationArmor.com, an online reputation management firm looking to attract links, traffic and attention.

Install the SEO for Firefox plugin (it’s free!)

Run a search in Google (for this example, Reputation Armor is running a query for “online reputation management”), select “show options” button (below the search box, left) and click “blogs” from the categories

Click the “100″ option (just below the search box, right), which will give you the Top 100 search results

Once that’s resolved, click the “CSV” link (just below the search box, right) and export the results file

Firefox for SEO gives you a lot of great information, but for this exercise, we just want the data for the column “Y! Page Links,” so you can delete the rest. Sort the list by “Y! Page Links” from “largest to smallest.”

Reputation Armor now has a collection of all the blog posts about “online reputation management” that have attracted the most links. The next step in the process of building quality Dofollw backlinks is to discover which sites are linking to these posts.

Reputation Armor Step Two: Find Out Who’s Linking

Now that we know which content pieces are the link magnets, Reputation Armor next likes to find out who’s doing the linking. Why is the “who” important? It’s because these website owners have already pre-qualified themselves as link prospects by demonstrating their willingness to link out to a particular type of content, which in this example is content about “online reputation management.”  Reputation Armor finds that the chances are good that they might link to our ReputationArmor.com site about online reputation management.

So to find out the “who,” pull up the CSV dashboard we created above, opt for each of the top linking posts and drill down into their link profiles. This can be done using the “Yahoo Page Links” button on SEO for Firefox Toolbar. This produces a SERP list of all links pointing to this page, minus any internal site links from the root domain.

Reputation Armor Step Three: Find Out Why People are Linking

To create linkable content, Reputation Armor takes the step to determine why certain pieces of content attract links. This is actually the simplest step. People like content that entertains and engages them. So you’re the owner of the hypothetical ReputationArmor.com and you’re hunting for content ideas that will attract links, writing a post about the latest news in reputation management or a high profile case would seem to be beneficial. This brings us to our next step.

Reputation Armor Step Four: Create the Bait

To attract links like the top link worthy posts, Reputation Armor recommends creating something of similar value. We are definitely not recommending to outright copy it, but you don’t need to reinvent the wheel. You can absolutely do something comparable, but make it your own.

For example, take the premise above that people love content about high profile reputation management campaigns. There are multiple ways you can turn that intelligence into an effective content strategy. Reputation Armor has tossed together a few ideas for articles that we grade by degree of difficulty:

Easy: Create a blog post about a high profile online reputation management campaign: not the most original idea, but it will attract a random link or two.

Harder: Create an article about “Proven Online Reputation Management Techniques” This involves more work, but there’s more opportunity for links.

Ever Harder: Fire up your big brain, get super creative and start a contest on your ReputationArmor.com website. Create a contest page (with contest details, photo galleries and voting component), write a blog post announcing the contest and one announcing the winners. In Reputation Armor’s experience, the harder work put into a piece of content, the more links it attracts. This isn’t rocket science, but it bears mentioning.

Reputation Armor Step Five: Pimp Your Content

Okay, so it’s time to market your content. Reputation Armor recommends getting to work reaching out to the site owners, key influencers and bloggers for the sites in backlink profiles that you’ve gathered in your pitch list from step two. Don’t just ask them to link to your page about online reputation management in your request. That’s way too obvious and heavy-handed. Instead, you’re going use a more subtle approach, by writing to make them aware of your content and asking if they’d be willing to “share it” with their audience, as they’ve done with similar types of content.

Don’t fall for the trap that says all you need to do to attract links is create great content. Just because you write good content doesn’t mean the Web will automatically notice. You have to hit them over the head with it. It’s okay to be self promotional, in fact, it’s vital. Nobody else is going to market your content, so it’s up to you.

Reputation Armor’s Conclusion

Top ranking sites work very hard to acquire quality links. To rank among them, you need to apply the same level of effort to content strategy and DoFollow backlink marketing. If your goal is to outrank them, then you’ll need to go above and beyond. Dumping a ton of comment spam links on some “do follow” blogs isn’t going to get it done.

What is the difference between DoFollow and NoFollow Back Links?

Reputation Armor receives this question from time to time from our clients. So we would like to clarify the distinction between the two. These two terms are paramount in SEO vocabulary.

In order to talk links, we must discuss basic hyperlink code.

The following hyperlink, when added to a page, would direct the user to ReputationArmor.com by clicking on a link that looks like Reputation Armor

<a href=”http://www.reputationarmor.com”>Reputation Armor </a>

The same hyperlink with the NoFollow code added to it would direct the user to the same site,

Reputation Armor, but would not transfer any “Link Juice” to it.

<a rel=”nofollow” href=”http://www.reputationarmor.com”>Reputation Armor </a>

When the NoFollow code is added to a hyperlink, It tells any Search engine bot that happens upon it while crawling, “FYI, Do NOT crawl through this link & Don’t give it any of my search engine credit”

Do Follow links

Actually, any link that is NOT a No Follow link is a Do Follow link. In other words, every link is DoFollow unless specified otherwise.

So why would someone choose to assign a NoFollow tag to a link.

There are different reasons one would want to use the “nofollow” tag, here are a couple:

1)  Google recommends this for paid links. In essence, your sites page rank leaks a small amount of rank juice to the sites you link to (which in turn helps ranking. The principle of link building is to get that “Link Juice” from other sites).

2) NoFollow tags are used often on blogs. The main reason being, people looking to get some of the “Juice” from that blog will leave a comment (with a link back to their page) and then some link juice from that blog is then transferred to their site. Often times the comments are nothing but spam, and are of no relevance to the post.

A huge portion of an online reputation management (ORM) campaign with Reputation Armor is Reverse Search Engine Optimization (SEO). The question is, what is reverse SEO, and how does it help in concerns to reputation management?

Negative results on search engines are a pestilence to companies that do business online. Simply put, Reverse SEO is the practice of replacing the negative with the positive. Review sites and forums are content rich websites that are frequently updated with user generated content; this is the exact kind of thing that search engine crawlers look for.  And basically, any negative comments or posts they have about you or your company is going to rank well on the first page of the search results. This content is extremely hard to move in the search results, which is what Reputation Armor (ReputationArmor.com) does when using reverse SEO techniques.

Reputation Armor starts by analyzing the negative results to find what factors are making the negative page rank so high. Then the goal is to start creating better content and optimizing so that it outranks the negative review.

Sound straightforward?

Well it’s not as effortless as it sounds. The Reputation Armor technicians have been studying the way search engines determine the “relevancy” of pages for over 10 years. In the first couple years, a very intense; trial and error method was employed in order to find out what works and what doesn’t. However, the study of the algorithmic language of search engines doesn’t end there. Reputation Armor is very aware of the ever changing world of SEO. We pride ourselves in always being on the cutting edge of the industry.

That is where the problem rests with a lot of the reputation management companies in operation. Just because a method works today, doesn’t mean it will work tomorrow.

A growing number of companies are starting to see the value of a proactive online reputation management approach. Reputation Armor observes, through our clients, how much time and money could be saved through this approach. Boasting a strong, preemptive online reputation is crucial at a time when the negative comes knocking at the door of a company.  The chief reasoning behind this is it is negative results will have a harder time penetrating all the anticipatory effort in the first place.

Reputation Armor designs content for people, not just search engines.

Never forgo quality content for the sake of SEO. This is a frequent mistake and can be very damaging to a company’ representation. Look at it like this, when the user finds your site, the objective is to engage, and intrigue them. Reputation Armor understands the importance of search engine optimization, but asks this question, why have a high ranking site that people who visit it can’t understand?