Reputation Armor

Online Reputation Management

Reputation Armor knows that the success of an online business depends on how potential customers perceive it and in a day and age when so much information is available; reputation armor notes that online reputation is that much more important. Potential customers look for companies that have a strong online reputation.

Reputation Armor also sees the other side of reputation management. The net is often used by competitors to post untrue information about their counterparts. These sorts of posts, as reputation armor sees it, always directly impact the bottom line. The more information posted the higher the link will rank on Google and other search engine results therefore amplifying the issue.

Fortunately, qualified reputation management firms, such as Reputation Armor, can resolve such issues by way of activating an aggressive campaign.

When Reputation Armor takes on a new client our reputation management consultants revise a personalized strategy that end the end will tackle even the worst case reputation problems

What does Reputation Armor Do?

Reputation Armor uses a method that is sometimes referred to as ‘Reverse Search Engine Optimization’, or ‘Inoculation’ in which we guarantee that the first few pages of search engine results will be clear of negative links; doing so by ‘insulating’ them with positive content.

Reputation Armor makes use of positive news gathered through earlier press releases or that given by our clients. The reputation armor process also encompasses the use of “Social Media” and other micro sites and blogs so that the same content gets reflected. The use of social media/networking sites is actually the first step that reputation armor takes. Within hours of becoming a reputation armor client, over 150 such profiles are created. A portion of these profiles will become a working faction of the ‘Google Insulation’ that while burying the negative, shines a bright light on the positive.

Reputation Armor combines effective, cutting edge reputation management techniques that no other so called “Reputation Management” companies can enact. We also constantly monitor search engine rankings so that the positive impact is long term and our client’s online reputation is well protected over many years.

For more information contact, Reputation Armor @ 888-358-ARMOR

Reputation Armor knows good name can be worth millions, and we all know by now what happens when a first-class name gets into bad trouble. Tiger Woods is only one example of how imperative your reputation is, and how effortless it is to damage it.

The online world has fashioned a new area of law in this age of Web 2.0. It’s called Online Reputation Management Law, as reputation armor sees it, it hovers right around the law of defamation, freedom of speech, privacy law, copyright law, and trademark law. It also involves the non-legal (but equally as important) fields of public relations and crisis management. Many of the legal issues in this area involve Facebook, which has over 350,000,000 users, (including about 90% of all the middle school and secondary school students you and your colleagues teach every day. You might be a Facebook user as well.)

If someone says or publishes something about another person that is untrue, not otherwise privileged, and this damages the other person’s reputation, this may well amount to defamation and legal consequences may follow. “online” publication of defamatory statements on Facebook, Twitter, or on blogs is still publication. Reputation Armor asks this question, what if the damaged reputation is self-inflicted? Although there are things that older adults may share with others in more private ways, there has never been a generation so willing to share their innermost feelings, their outrageous opinions and their inappropriate photographs than the under-25 age group who make up the mainstay of Facebook. Reputation armor hears stories about the things 15- to 18-year-olds post on Facebook. Many of these people don’t seem to understand how the comments and photos they post can be publicly accessible, profoundly inappropriate, and, in the future, career-limiting.

Reputation Armor continuously tells clients: “Clean up your Social Networking Sites”

So here are a few legal and practical things that Reputation Armor thinks might interest you.

Reputation Armor Tips and Thoughts

1. Social networking sites can retain cached archives of everything everyone posts, even if it’s deleted 60 seconds after being posted.

2. Any posting can be saved to another’s computer by an easy screen shot. And any photograph on can be dragged to another’s desktop and circulated to others by e-mail, even though it may have been removed from the original poster’s page. Digital pictures pulled can be Photoshopped and otherwise manipulated in very bad ways.

3. Reputation Armor has noted before that Insurance company investigators frequently check pages of those they are investigating, sometimes posing as an old high school friends, or friends of friends so they can surreptitiously see the page and confirm or deny the claim4. Social Networking pages can be evidence and can be the subject of cross examination, even though a defendant had made his page as private as possible.

4. A court in New York City forced Google (as owner of a particular blogging website), to disclose the name of an anonymous blogger who arguably defamed a prominent model; the moral of the story being that no one is anonymous anymore. The defamed can always find the defamer.

5. Tweets on Twitter are searchable on Google, (so that tweets about how much an employee hates his/her boss can be found by that math teacher). Of course we don’t have that problem at Reputation Armor (because out boss is awesome….haha)

6. Users should limit the number of friends on such sites to real friends. If someone has 800 friends, one of them may be an insurance investigator, and another could be someone far, far worse.

7. This is actually viewed by reputation armor as the most important aspect: Privacy Privacy Privacy. Users should adjust their privacy settings so that only friends (and not “everyone”) can see what they have posted. And never allow “friends of friends” access. Although Facebook changed its privacy settings in December 2009, Reputation Armor have observed reports that show that 70% of users still have their settings set to “everyone can see everything,” possibly because they don’t know how the privacy settings work. And of course, Google sees it all.

8. Parents might want to monitor the social networking activities of their teens, but teens (understandably) don’t want to allow parent access as “friends.” Reputation Armor recommends a “designated driver”; a young adult the teen and the parent both trust, and who won’t contact parents about questionable postings or photos (but will call up the teen).

9. Finally, you shouldn’t post pictures or comments you wouldn’t want your mother, grandmother, or future employer to see, because one day soon, they will.

Reputation Armor can remove most Rip Off Reports in 90 days. However there are a couple factors that go into our time quotes for removing them. Keyword popularity is one of the most prominent aspects, the more results; the more difficult it is for Reputation Armor technicians to remove the Rip Off Reports associated with them. Nevertheless, Reputation Armor uses cutting edge procedures and takes pride in working with the most difficult key word combinations for our clients. The Removal of a Rip Off Report alone can have an impressive impact on the Online Reputation of a business.

For more information on Removing Rip Off Reports contact Reputation Armor

@ 888-358-ARMOR

Reputation Armor has received a few calls and inquires lately from people that seem to think that the Online Reputation Management business is deceitful. Their basic thought seems to be that our service buries viable reviews and/or complaints from consumers for no apparent reason. This couldn’t be further from reality.

“Reputation Management”, in a nutshell, helps individuals and businesses control what is seen about them online by creating positive content that can help outweigh the negative. This in no way means that the positive content created is false by nature.

Reputation Armor believes that individuals have a right to post true and authoritative reviews and complaints online, the problem lies in the fact that many of the sites that act as channels for these “reviews” allow users to post anonymously. As one Reputation Armor staffer has noted in the past, “False Complaints and Reviews” tend to be the majority not the minority.

Reputation Armor also believes that when a companies’ or individuals’ online reputation is tarnished by phony complaints, they have the right to implement a strategy to combat them. Recently the Reputation Armor staff has observed an epidemic of these complaints and reviews being posted by competitors, and disgruntled ex-employees. The fact is these are the main source of deception in the realm of online reputations.

Furthermore, Reputation Armor deems it a right of companies and individuals to rebut and/or remedy accurate complaints and/or reviews. Most, if not all complaint sites offer one way or another for rebuttals to be filed, but another problem lies in this method. When a rebuttal is made, normally by means of a comment added to the original post, it only adds to the “search engine juice” of the complaint, causing it to rank higher and for a longer amount of time in search results. This is a result of the search engine algorithms that give weight to user generated content.

One final item for thought from Reputation Armor is Online Defamation. Over the past 10 years the reputation armor staff has seen many examples of this. The most prominent being, pictures and videos posted by an individuals ex boyfriend/girlfriend or spouse.  Reputation Armor believes that no matter the indiscretion, an individual has the right to privacy in their personal life. We haven’t been able to uncover any reason that an individual shouldn’t have the right to have these post permanently squashed from internet existence.

We sense that the individuals who have contacted us with the thought that the reputation management services that Reputation Armor provides are in some way a deceitful scam would most certainly change their mind if they or their company had ran into any of the online reputation setbacks that our clients have.

In summation, Reputation Armor understands that to those who aren’t familiar with Online Reputation Management may find it shady at first glance. Reputation Armor and hundreds of satisfied clients choose to respectively disagree. There is an old saying that people who live in glass houses shouldn’t throw stones. Well Reputation Armor added a twist to that saying years ago; “Online Reputations may as well be glass houses, so really no one should be throwing stones”.

Reputation Armor has completed the Trust-Guard business verification process. Become

Business Verified: In order for www.reputationarmor.com to be Trust Guard Business Verified, they must undergo a thorough identification process, including:

Address Verification - The company’s address is confirmed via fax or US Mail, using special verification processes - unique to Trust Guard.

Email Verification - An email is sent and received to www.reputationarmor.com in order to confirm their support email address.

Phone Verification - A phone call is placed to confirm the company’s phone number.

Signing up with Trust Guard will accredit your business as a verified trust-guard member and let consumers and potential clients know that you care about your businesses reputation and you are not hiding from anything (Transparent).

In consideration to protecting a brand with online reputation management, whether it is an individual’s name or a company, Reputation Armor recommends a pro-active approach. Positive showings that rank high in search engine results are most certainly good for business; but Reputation Armor has found that a surprisingly high amount of CEO’s aren’t considering the fact that those same high ranking results could also be providing “insulation”, effectively shielding their brand from the many negative results that can become a PR nightmare. Reputation Armor provides proactive Online Reputation through a variety of innovative techniques. Some of the reputation management methods that Reputation Armor employs can be enacted by basically any individual who has the time.

Reputation Armor tips for Do It Yourself Online Reputation Management

1) Purchase all the related domains to your brand, including the sub domains. For example “ReputationArmor.com”  “ReputationArmor.net” “Reputation-Armor.com” …etc.

2) Create profiles on a handful of social networking sites. Use your name or brand when possible in the URL and Title of the profile. Then update often.

3) Start a blog on one of the domains that you now control. Use it to update clients on new product releases or industry news. Update frequently.

These are just a few simple techniques from reputation armor that can be completed in order to enact a proactive online reputation management campaign. By perusing this process and dedicating the time it takes to implement and update, the odds of positive information out weighing the negative results is greatly increased.

For more information about Proactive Online Reputation Management, contact Reputation Armor

@ ReputationArmor.com

Here is a service worth checking out! Most of our clients have online reputation issues and struggle to gain consumer trust due to the unfounded negative links and PR online about their business name.

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Signing up with Trust Guard will accredit your business as a verified trust-guard member and let consumers and potential clients know that you care about your businesses reputation and you are not hiding from anything (Transparent).

You will be able to display a Trust Guard online badge (also know as a seal) on your web site. This badge alone will help you increase trust and conversions.

 We recently became an affiliate and unofficial brand ambassador of Trust Guard because we firmly believe that the service will help our clients.

Learn more about the service: Click Here

Reputation Armor knows that a positive reputation on the internet can lead to more customers, more business and at the end of the day more money. Regrettably, the opposite is also true as businesses that acquire bad online reputations will lose innumerable opportunities and may even lose respect from their current customers.

Businesses and individuals are at risk every time a person posts a negative comment, review or feedback about their services or products online. Reputation Armor likes our clients to keep in mind that anything that is posted on the internet is accessible through major search engines like Google and Yahoo! Just imagine a business prospect searching for your business and finding adverse remarks. What harmful consequences would your business sustain? Would you lose a potential customer?

Is there anything that can be done about it?

Reputation Armor’s answer… yes. By using these 5 surefire reputation management tips, from reputation armor, you may be able to prevent damaging online remarks from stunting the growth of your business and also increase website traffic as users are much more likely to choose a company that is considered reputable.

Reputation Armor Tip #1

Search for your business name/your name using multiple search engines. What listings are returned? Are the results positive or are they negative? If you obtain negative results about your business, take note of where these remarks are posted. Reputation Armor has found that in some cases, you can contact the webmaster or administrator of the websites and ask for the comments to be removed. If they will not grant your request, you can contact Reputation Armor so that we put our aggressive legal department on the job.

Reputation Armor Tip #2

The majority of negative business reviews are posted on message boards and forums. If you find that users have posted discussions that may be harmful to your online reputation, report it to the administrator of the message board or forum. Reputation Armor uses this approach for our clients, and although not always successful, it is worth a try.

Reputation Armor Tip #3

Reputation Armor recommends a pro-active approach. Reputation Armor posts a superfluity of positive content about our client’s business before anyone has the chance to post anything negative. It is much easier to build positive content for Google now-while you’re not under attack-than to wait until the negative results appear. Reputation Armor likes to think of this as “Google Insulation”.

Reputation Armor Tip #4

Get targeted website traffic by building a credible online reputation first? There are countless ways in which this can be accomplished, but reputation armor that one of the most effective ways is to create a professional blog or publish informative articles about our client’s industry that are geared toward their customer demographic. This type of content will not only establish your professional integrity, but also give people the impression that you are a top authority in your industry. Reputation Armor has found that in the long run, this also helps get our clients web traffic as search engine users and prospective customers will see that your business is associated with quality content.

Reputation Armor Tip #5

While the previous tips can be administered by anyone that has the time and is technically savvy, Reputation Armor recommends you think about hiring a company that specializes in online brand and reputation management. Doing so will save you time, frustration and even money as these companies can get rid of any negative remarks in forums, message boards, blogs and consumer review sites. These companies can also promote positive web pages and media that pertain to companies by utilizing search engine optimization (SEO).

Reputation Armor specializes in Online Reputation Management for companies, individuals, and brands. ReputationArmor.com is also fully staffed with Search Engine Optimization (SEO) specialists.

Reputation Armor thinks that Google enjoys making SEO’s and Online Reputation Management firms jump every time a new set of results are generated.  Google’s personalized search makes search engine specialists go crazy. Reputation Armor notes, if you are unfamiliar with “personalized search” it is a detailed way Google displays your search results.   If you habitually search for shoes and click on the ReputationArmor.com website Google personalized search will remember that.  The next time you search for the term “reputation management” Google may position ReputationArmor.com at a higher position for you. Google’s personalized search makes it difficult for two different users to obtain the same results.  Allegedly there are a few ways to circumvent personalized results; however Reputation Armor hasn’t established a solid answer to this issue.

Using pws=0 In The Query String.

One apparent “solution” to Google’s personalized search is the adding the query string “pws=0″ within the URL. A search for Reputation Armor does so different results.

Using a Web Proxy Server.

Reputation Armor is not 100% sure that using a proxy server is the solution to Google’s personalized search either.  Using the web proxy http://www.hidemyass.com I checked Reputation Armor’s ranking and we sit at number one.    We have found two sources stating our “real” search ranking is at position one.  Hey this is the second way to verify my number nine position, this is looking good!  Let’s check our position with one more tool

Google Webmaster Tools

Here is the solution that Reputation Armor has found to work best… we register our website for Google Webmaster Tools! They always give you a snap shot for your rankings!  So I log in and look at my “top search queries” and it states…Position one.

Now although all of the search examples for Reputation Armor result in a first place ranking, this is not the norm.

Reputation Armor performs countless Google searches every day, and often times different technicians see results that differ for the same query. Using the Google Webmaster Tools has helped the reputation armor staff keep results more consistent.

Keeping track of rankings within Google can become a pain, but  is a vital part of scrutinizing online reputations.

Reputation Armor has been on a backlink (DoFollow Link) kick lately, because we want our clients to understand the importance of them. If you’re willing to work at it for a while, then the Reputation Armor process for building strong do-follow backlinks is the route you will want to take.

Reputation Armor (ReputationArmor.com) Step One: Research What Other Sites Are Linking To

Reputation Armor recommends that the sites that already have quality DoFollw backlinks are searched out. Good content attracts good links, as site owners feel compelled to share it with their audience. You will be looking for pages with a ton of backlinks because they’ve already proven to have link worthy content.

To find out which blog posts have attracted the most inbound links, follow the subsequent Reputation Armor process. Note: for this entire blog post, we’ll use a hypothetical example of ReputationArmor.com, an online reputation management firm looking to attract links, traffic and attention.

Install the SEO for Firefox plugin (it’s free!)

Run a search in Google (for this example, Reputation Armor is running a query for “online reputation management”), select “show options” button (below the search box, left) and click “blogs” from the categories

Click the “100″ option (just below the search box, right), which will give you the Top 100 search results

Once that’s resolved, click the “CSV” link (just below the search box, right) and export the results file

Firefox for SEO gives you a lot of great information, but for this exercise, we just want the data for the column “Y! Page Links,” so you can delete the rest. Sort the list by “Y! Page Links” from “largest to smallest.”

Reputation Armor now has a collection of all the blog posts about “online reputation management” that have attracted the most links. The next step in the process of building quality Dofollw backlinks is to discover which sites are linking to these posts.

Reputation Armor Step Two: Find Out Who’s Linking

Now that we know which content pieces are the link magnets, Reputation Armor next likes to find out who’s doing the linking. Why is the “who” important? It’s because these website owners have already pre-qualified themselves as link prospects by demonstrating their willingness to link out to a particular type of content, which in this example is content about “online reputation management.”  Reputation Armor finds that the chances are good that they might link to our ReputationArmor.com site about online reputation management.

So to find out the “who,” pull up the CSV dashboard we created above, opt for each of the top linking posts and drill down into their link profiles. This can be done using the “Yahoo Page Links” button on SEO for Firefox Toolbar. This produces a SERP list of all links pointing to this page, minus any internal site links from the root domain.

Reputation Armor Step Three: Find Out Why People are Linking

To create linkable content, Reputation Armor takes the step to determine why certain pieces of content attract links. This is actually the simplest step. People like content that entertains and engages them. So you’re the owner of the hypothetical ReputationArmor.com and you’re hunting for content ideas that will attract links, writing a post about the latest news in reputation management or a high profile case would seem to be beneficial. This brings us to our next step.

Reputation Armor Step Four: Create the Bait

To attract links like the top link worthy posts, Reputation Armor recommends creating something of similar value. We are definitely not recommending to outright copy it, but you don’t need to reinvent the wheel. You can absolutely do something comparable, but make it your own.

For example, take the premise above that people love content about high profile reputation management campaigns. There are multiple ways you can turn that intelligence into an effective content strategy. Reputation Armor has tossed together a few ideas for articles that we grade by degree of difficulty:

Easy: Create a blog post about a high profile online reputation management campaign: not the most original idea, but it will attract a random link or two.

Harder: Create an article about “Proven Online Reputation Management Techniques” This involves more work, but there’s more opportunity for links.

Ever Harder: Fire up your big brain, get super creative and start a contest on your ReputationArmor.com website. Create a contest page (with contest details, photo galleries and voting component), write a blog post announcing the contest and one announcing the winners. In Reputation Armor’s experience, the harder work put into a piece of content, the more links it attracts. This isn’t rocket science, but it bears mentioning.

Reputation Armor Step Five: Pimp Your Content

Okay, so it’s time to market your content. Reputation Armor recommends getting to work reaching out to the site owners, key influencers and bloggers for the sites in backlink profiles that you’ve gathered in your pitch list from step two. Don’t just ask them to link to your page about online reputation management in your request. That’s way too obvious and heavy-handed. Instead, you’re going use a more subtle approach, by writing to make them aware of your content and asking if they’d be willing to “share it” with their audience, as they’ve done with similar types of content.

Don’t fall for the trap that says all you need to do to attract links is create great content. Just because you write good content doesn’t mean the Web will automatically notice. You have to hit them over the head with it. It’s okay to be self promotional, in fact, it’s vital. Nobody else is going to market your content, so it’s up to you.

Reputation Armor’s Conclusion

Top ranking sites work very hard to acquire quality links. To rank among them, you need to apply the same level of effort to content strategy and DoFollow backlink marketing. If your goal is to outrank them, then you’ll need to go above and beyond. Dumping a ton of comment spam links on some “do follow” blogs isn’t going to get it done.