Reputation Armor

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Facebook has over 250 million unique visitors each month. In Reputation Armor’s opinion facebook is the second best ranking social media site when used properly for reputation management.

Myspace has over 122 million unique visitors each month. Although it ranks well,  and we have used it in the past, Reputation Armor has taken the stance that because of spam issues and the fact that myspace is more geared towards tweens, that it is not an ideal reputation management tool for our clients.

Twitter receives over 80 and a half million visitors per month, and is Reputation Armor’s favorite Social media and networking site. It has become one of the most valuable site of its type for online reputation management.

Linkedin, another of Reputation Armor’s favorites, receives over 50 million unique visitors a month.

Ning, with over 42 million visitors, is a underrated and underused reputation management tool.

Founded in 2004, Tagged has 30 million visitors per month.

With over 29 million visitors a month, Reputation Armor notes that classmates is not to be ignored.

Hi5, which touts itself as a way to Express yourself with custom profiles, avatars, music, and more has over 27,000,000 visitors a month.

Hot Reputation Management Tip: Ads on Craigslist can be optimized and rank well on Google. Use your company name or name in the title of your ad and your ad may out-rank negative items in the search engines. Also, link to your ad from your own web properties. The inbound links will help the ad to rise in the rankings. This can help push negative comments about ypu or your company down in the rankings.

Reputation Armor notes that using social networks as a Reputation Management tool or technique is a must! The fact is social networks like FaceBook, Twitter, Linkedin, MySpace, and hundreds of others rank very well on Google and other search engines when developed and utilized properly. If you have twenty or so social networking sites about you that rank high on Google, you control 20 spots about yourself and own those positions.

Creating social networking accounts is easy, fast, and in some cases actually fun. Reputation Armor uses TONS of social networks on the web for individuals and businesses. Reputation Armor recommends picking a few for yourself and actually using them to your advantage.

One extremely important tip that Reputation Armor would like to share is remember to log-in to your social network accounts frequently (At Least Weekly) and update your status, or add new content to your public profiles. By adding something new or showing Google that you are actively using these accounts, Reputation Armor has found that Google will in most cases perceive that this “account” is very relevant about your name thus ranking higher and stronger.

Here are a few social networks that Reputation Armor recommends:

Facebook can be a great place to network, just make certain you keep your profile free from things you wouldn’t want spread about you online. Example: Facebook.com/ReputationArmor

MySpace has millions of visitors; this popular social networking site can be a great place to get your and your business’ name out there. Example: MySpace.com/ReputationArmor

LinkedIn Here you can create a professional profile that will allow you to interact with others in your profession in a safe and positive manner. Example: LinkedIn.com/ReputationArmor

Twitter is great whether you want to communicate with others or follow the noise about you on the net, Twitter is an essential tool. Example: Twitter.com/ReputationArmor

Reputation Armor recommends that after creating these social networks it is a good idea to find like minded people, and industry partners to link up with you and network. You should also promote your social networks by linking to them when possible from your blog, website, or other social sites.

Reputation Armor Social Profile Creation

Reputation Armor creates over 125 social network accounts for our clients and optimizes them using the latest cutting edge social networking SEO techniques. This method ensures that the profiles rank highly in search engine results, therefore giving control of the top spots back to clients.

Social Networking Profile creation is only a minor portion of the Reputation Armor Online Reputation Management process.

For more information, contact Reputation Armor 888-358-ARMOR

These days it seems to Reputation Armor that the harder that individuals try to be transparent online, the bigger target they become.

Reputation Armor sees it all the time, at first you receive out of this world reviews, you add yourselves to more sites and directories, set up google Alerts to receive emails whenever you’re referred to online, and all is good with the world, then comes the day that you receive a bad review. Reputation Armor finds that some reviews and complaints are warranted, while most are anonymous and false, and posted by competitors and/or ex-employees. In some cases reputation armor is able to have these complaints removed if they are unfounded. Most review sites allow anonymous reviews, and although it’s unfair, it’s not illegal.

Reputation Armor answers…how to avoid potential customers and clients seeing bad reviews of your service?

If you can’t fix it or refute it, and getting it removed isn’t an option, then reputation armor advises that you may want to consider burying it. Basically, this means you need to push the bad reviews off  at least the first two pages of Google, Bing, Yahoo etc. - so potential customers looking for you on the Internet find the real you before they find false reviews.

Here are few elements that reputation armor finds important:

Your company website, for example “ReputationArmor.com” Ideally, reputation armor finds that this will rank in the number one position, and have prominent links showing to the main areas of your website, including testimonials.

Your website is more than likely the first thing a client will look for, make sure it contains some great testimonials / reviews. Case studies, examples of work and quotes from happy clients are great for showing you in a good light.

Reputation Armor can’t say enough about the importance of blogs. Whether your blog is attached to your website, or a sub domain, it gives any potential client the opportunity to find company updates and news. A corporate blog (ex. blog.ReputationArmor.com) can often tell as much, if not more, than a company website, as a blog tends to be more informal and have more of a ‘personality’

Twitter profiles are also an important aspect of any Reputation Armor online reputation management operation. Of course, this is only a positive element if you want people to find it, and your company image and brand is well represented while posting tweets  If your Twitter profile is full of ‘Was out late have a hangover this morning’ then reputation armor advises that it’s probably not for you. However, if you use your Twitter profile as part of your companies brand then having it show up on the first page for your company’s key words is excellent.

LinkedIn and other professional online networking profiles are also recommended by reputation armor. These profiles, especially if very active and up to date, show that you’re not just a fly by night, and go a long way in representing your company’s online brand.

We also like to take advantage of articles that clients have written. Whether they are articles on your own site, or articles on somewhere authoritative, reputation armor notes that having your content easily indexable shows you spend time promoting yourself, and those articles could be the difference in standing out among competitors.

Reputation Armor finds that the single most over looked aspect of online reputation management is Video Search engine optimization. Whether it’s own YouTube channel, or videos on your site, having videos show up in the search results for your company name is great. Not everyone likes reading tons of text about how great you are. Reputation Armor has observed that video about your brand can be one of the most convincing aspects of online reputation management.

Facebook profiles and / or Fan Pages are another important characteristic of reputation armor. Example, www.facebook.com/ReputationArmor. Again, this is only a good thing if you’re aware that your Facebook profile could be seen as part of a ‘fact finding’ mission by potential customers.

In summation, Reputation Armor wants clients to understand that search results for your company or individual name should provide a well rounded promotion of your company and services. When people see your website, your blog, your Twitter profile and Facebook Fan Page, several articles written by you, and videos, they see that you’ve been around a while, that you’re not going anywhere and that you’re the who they want to deal with.

For the above reasons Reputation Armor always recommends having up to date profiles in as many places as possible, and regularly updated blogs. The down side to this is that it can take up a great deal of time.

When it comes to burying bad reviews, the above methods alone are usually not enough, although a good start. Review sites and blogs, by their very nature, do well in search engines such as Google, and a more aggressive approach may be needed inured to ensure that positive results out rank the negative ones.

For more information about removing bad reviews online and managing your online reputation, contact ReputationArmor.com.

888-358-ARMOR

Reputation Armor knows good name can be worth millions, and we all know by now what happens when a first-class name gets into bad trouble. Tiger Woods is only one example of how imperative your reputation is, and how effortless it is to damage it.

The online world has fashioned a new area of law in this age of Web 2.0. It’s called Online Reputation Management Law, as reputation armor sees it, it hovers right around the law of defamation, freedom of speech, privacy law, copyright law, and trademark law. It also involves the non-legal (but equally as important) fields of public relations and crisis management. Many of the legal issues in this area involve Facebook, which has over 350,000,000 users, (including about 90% of all the middle school and secondary school students you and your colleagues teach every day. You might be a Facebook user as well.)

If someone says or publishes something about another person that is untrue, not otherwise privileged, and this damages the other person’s reputation, this may well amount to defamation and legal consequences may follow. “online” publication of defamatory statements on Facebook, Twitter, or on blogs is still publication. Reputation Armor asks this question, what if the damaged reputation is self-inflicted? Although there are things that older adults may share with others in more private ways, there has never been a generation so willing to share their innermost feelings, their outrageous opinions and their inappropriate photographs than the under-25 age group who make up the mainstay of Facebook. Reputation armor hears stories about the things 15- to 18-year-olds post on Facebook. Many of these people don’t seem to understand how the comments and photos they post can be publicly accessible, profoundly inappropriate, and, in the future, career-limiting.

Reputation Armor continuously tells clients: “Clean up your Social Networking Sites”

So here are a few legal and practical things that Reputation Armor thinks might interest you.

Reputation Armor Tips and Thoughts

1. Social networking sites can retain cached archives of everything everyone posts, even if it’s deleted 60 seconds after being posted.

2. Any posting can be saved to another’s computer by an easy screen shot. And any photograph on can be dragged to another’s desktop and circulated to others by e-mail, even though it may have been removed from the original poster’s page. Digital pictures pulled can be Photoshopped and otherwise manipulated in very bad ways.

3. Reputation Armor has noted before that Insurance company investigators frequently check pages of those they are investigating, sometimes posing as an old high school friends, or friends of friends so they can surreptitiously see the page and confirm or deny the claim4. Social Networking pages can be evidence and can be the subject of cross examination, even though a defendant had made his page as private as possible.

4. A court in New York City forced Google (as owner of a particular blogging website), to disclose the name of an anonymous blogger who arguably defamed a prominent model; the moral of the story being that no one is anonymous anymore. The defamed can always find the defamer.

5. Tweets on Twitter are searchable on Google, (so that tweets about how much an employee hates his/her boss can be found by that math teacher). Of course we don’t have that problem at Reputation Armor (because out boss is awesome….haha)

6. Users should limit the number of friends on such sites to real friends. If someone has 800 friends, one of them may be an insurance investigator, and another could be someone far, far worse.

7. This is actually viewed by reputation armor as the most important aspect: Privacy Privacy Privacy. Users should adjust their privacy settings so that only friends (and not “everyone”) can see what they have posted. And never allow “friends of friends” access. Although Facebook changed its privacy settings in December 2009, Reputation Armor have observed reports that show that 70% of users still have their settings set to “everyone can see everything,” possibly because they don’t know how the privacy settings work. And of course, Google sees it all.

8. Parents might want to monitor the social networking activities of their teens, but teens (understandably) don’t want to allow parent access as “friends.” Reputation Armor recommends a “designated driver”; a young adult the teen and the parent both trust, and who won’t contact parents about questionable postings or photos (but will call up the teen).

9. Finally, you shouldn’t post pictures or comments you wouldn’t want your mother, grandmother, or future employer to see, because one day soon, they will.

In consideration to protecting a brand with online reputation management, whether it is an individual’s name or a company, Reputation Armor recommends a pro-active approach. Positive showings that rank high in search engine results are most certainly good for business; but Reputation Armor has found that a surprisingly high amount of CEO’s aren’t considering the fact that those same high ranking results could also be providing “insulation”, effectively shielding their brand from the many negative results that can become a PR nightmare. Reputation Armor provides proactive Online Reputation through a variety of innovative techniques. Some of the reputation management methods that Reputation Armor employs can be enacted by basically any individual who has the time.

Reputation Armor tips for Do It Yourself Online Reputation Management

1) Purchase all the related domains to your brand, including the sub domains. For example “ReputationArmor.com”  “ReputationArmor.net” “Reputation-Armor.com” …etc.

2) Create profiles on a handful of social networking sites. Use your name or brand when possible in the URL and Title of the profile. Then update often.

3) Start a blog on one of the domains that you now control. Use it to update clients on new product releases or industry news. Update frequently.

These are just a few simple techniques from reputation armor that can be completed in order to enact a proactive online reputation management campaign. By perusing this process and dedicating the time it takes to implement and update, the odds of positive information out weighing the negative results is greatly increased.

For more information about Proactive Online Reputation Management, contact Reputation Armor

@ ReputationArmor.com

Here is a service worth checking out! Most of our clients have online reputation issues and struggle to gain consumer trust due to the unfounded negative links and PR online about their business name.

To gain consumer trust you sometimes have to go that extra mile in explaining who you are, where you are, and what you do. The business verification badge by Trust Guard will help your potential clients and website visitors gain consumer confidence.

Signing up with Trust Guard will accredit your business as a verified trust-guard member and let consumers and potential clients know that you care about your businesses reputation and you are not hiding from anything (Transparent).

You will be able to display a Trust Guard online badge (also know as a seal) on your web site. This badge alone will help you increase trust and conversions.

 We recently became an affiliate and unofficial brand ambassador of Trust Guard because we firmly believe that the service will help our clients.

Learn more about the service: Click Here

Reputation Armor knows that a positive reputation on the internet can lead to more customers, more business and at the end of the day more money. Regrettably, the opposite is also true as businesses that acquire bad online reputations will lose innumerable opportunities and may even lose respect from their current customers.

Businesses and individuals are at risk every time a person posts a negative comment, review or feedback about their services or products online. Reputation Armor likes our clients to keep in mind that anything that is posted on the internet is accessible through major search engines like Google and Yahoo! Just imagine a business prospect searching for your business and finding adverse remarks. What harmful consequences would your business sustain? Would you lose a potential customer?

Is there anything that can be done about it?

Reputation Armor’s answer… yes. By using these 5 surefire reputation management tips, from reputation armor, you may be able to prevent damaging online remarks from stunting the growth of your business and also increase website traffic as users are much more likely to choose a company that is considered reputable.

Reputation Armor Tip #1

Search for your business name/your name using multiple search engines. What listings are returned? Are the results positive or are they negative? If you obtain negative results about your business, take note of where these remarks are posted. Reputation Armor has found that in some cases, you can contact the webmaster or administrator of the websites and ask for the comments to be removed. If they will not grant your request, you can contact Reputation Armor so that we put our aggressive legal department on the job.

Reputation Armor Tip #2

The majority of negative business reviews are posted on message boards and forums. If you find that users have posted discussions that may be harmful to your online reputation, report it to the administrator of the message board or forum. Reputation Armor uses this approach for our clients, and although not always successful, it is worth a try.

Reputation Armor Tip #3

Reputation Armor recommends a pro-active approach. Reputation Armor posts a superfluity of positive content about our client’s business before anyone has the chance to post anything negative. It is much easier to build positive content for Google now-while you’re not under attack-than to wait until the negative results appear. Reputation Armor likes to think of this as “Google Insulation”.

Reputation Armor Tip #4

Get targeted website traffic by building a credible online reputation first? There are countless ways in which this can be accomplished, but reputation armor that one of the most effective ways is to create a professional blog or publish informative articles about our client’s industry that are geared toward their customer demographic. This type of content will not only establish your professional integrity, but also give people the impression that you are a top authority in your industry. Reputation Armor has found that in the long run, this also helps get our clients web traffic as search engine users and prospective customers will see that your business is associated with quality content.

Reputation Armor Tip #5

While the previous tips can be administered by anyone that has the time and is technically savvy, Reputation Armor recommends you think about hiring a company that specializes in online brand and reputation management. Doing so will save you time, frustration and even money as these companies can get rid of any negative remarks in forums, message boards, blogs and consumer review sites. These companies can also promote positive web pages and media that pertain to companies by utilizing search engine optimization (SEO).

Reputation Armor specializes in Online Reputation Management for companies, individuals, and brands. ReputationArmor.com is also fully staffed with Search Engine Optimization (SEO) specialists.

Reputation Armor thinks that Google enjoys making SEO’s and Online Reputation Management firms jump every time a new set of results are generated.  Google’s personalized search makes search engine specialists go crazy. Reputation Armor notes, if you are unfamiliar with “personalized search” it is a detailed way Google displays your search results.   If you habitually search for shoes and click on the ReputationArmor.com website Google personalized search will remember that.  The next time you search for the term “reputation management” Google may position ReputationArmor.com at a higher position for you. Google’s personalized search makes it difficult for two different users to obtain the same results.  Allegedly there are a few ways to circumvent personalized results; however Reputation Armor hasn’t established a solid answer to this issue.

Using pws=0 In The Query String.

One apparent “solution” to Google’s personalized search is the adding the query string “pws=0″ within the URL. A search for Reputation Armor does so different results.

Using a Web Proxy Server.

Reputation Armor is not 100% sure that using a proxy server is the solution to Google’s personalized search either.  Using the web proxy http://www.hidemyass.com I checked Reputation Armor’s ranking and we sit at number one.    We have found two sources stating our “real” search ranking is at position one.  Hey this is the second way to verify my number nine position, this is looking good!  Let’s check our position with one more tool

Google Webmaster Tools

Here is the solution that Reputation Armor has found to work best… we register our website for Google Webmaster Tools! They always give you a snap shot for your rankings!  So I log in and look at my “top search queries” and it states…Position one.

Now although all of the search examples for Reputation Armor result in a first place ranking, this is not the norm.

Reputation Armor performs countless Google searches every day, and often times different technicians see results that differ for the same query. Using the Google Webmaster Tools has helped the reputation armor staff keep results more consistent.

Keeping track of rankings within Google can become a pain, but  is a vital part of scrutinizing online reputations.