Reputation Armor

These days it seems to Reputation Armor that the harder that individuals try to be transparent online, the bigger target they become.

Reputation Armor sees it all the time, at first you receive out of this world reviews, you add yourselves to more sites and directories, set up google Alerts to receive emails whenever you’re referred to online, and all is good with the world, then comes the day that you receive a bad review. Reputation Armor finds that some reviews and complaints are warranted, while most are anonymous and false, and posted by competitors and/or ex-employees. In some cases reputation armor is able to have these complaints removed if they are unfounded. Most review sites allow anonymous reviews, and although it’s unfair, it’s not illegal.

Reputation Armor answers…how to avoid potential customers and clients seeing bad reviews of your service?

If you can’t fix it or refute it, and getting it removed isn’t an option, then reputation armor advises that you may want to consider burying it. Basically, this means you need to push the bad reviews off  at least the first two pages of Google, Bing, Yahoo etc. - so potential customers looking for you on the Internet find the real you before they find false reviews.

Here are few elements that reputation armor finds important:

Your company website, for example “ReputationArmor.com” Ideally, reputation armor finds that this will rank in the number one position, and have prominent links showing to the main areas of your website, including testimonials.

Your website is more than likely the first thing a client will look for, make sure it contains some great testimonials / reviews. Case studies, examples of work and quotes from happy clients are great for showing you in a good light.

Reputation Armor can’t say enough about the importance of blogs. Whether your blog is attached to your website, or a sub domain, it gives any potential client the opportunity to find company updates and news. A corporate blog (ex. blog.ReputationArmor.com) can often tell as much, if not more, than a company website, as a blog tends to be more informal and have more of a ‘personality’

Twitter profiles are also an important aspect of any Reputation Armor online reputation management operation. Of course, this is only a positive element if you want people to find it, and your company image and brand is well represented while posting tweets  If your Twitter profile is full of ‘Was out late have a hangover this morning’ then reputation armor advises that it’s probably not for you. However, if you use your Twitter profile as part of your companies brand then having it show up on the first page for your company’s key words is excellent.

LinkedIn and other professional online networking profiles are also recommended by reputation armor. These profiles, especially if very active and up to date, show that you’re not just a fly by night, and go a long way in representing your company’s online brand.

We also like to take advantage of articles that clients have written. Whether they are articles on your own site, or articles on somewhere authoritative, reputation armor notes that having your content easily indexable shows you spend time promoting yourself, and those articles could be the difference in standing out among competitors.

Reputation Armor finds that the single most over looked aspect of online reputation management is Video Search engine optimization. Whether it’s own YouTube channel, or videos on your site, having videos show up in the search results for your company name is great. Not everyone likes reading tons of text about how great you are. Reputation Armor has observed that video about your brand can be one of the most convincing aspects of online reputation management.

Facebook profiles and / or Fan Pages are another important characteristic of reputation armor. Example, www.facebook.com/ReputationArmor. Again, this is only a good thing if you’re aware that your Facebook profile could be seen as part of a ‘fact finding’ mission by potential customers.

In summation, Reputation Armor wants clients to understand that search results for your company or individual name should provide a well rounded promotion of your company and services. When people see your website, your blog, your Twitter profile and Facebook Fan Page, several articles written by you, and videos, they see that you’ve been around a while, that you’re not going anywhere and that you’re the who they want to deal with.

For the above reasons Reputation Armor always recommends having up to date profiles in as many places as possible, and regularly updated blogs. The down side to this is that it can take up a great deal of time.

When it comes to burying bad reviews, the above methods alone are usually not enough, although a good start. Review sites and blogs, by their very nature, do well in search engines such as Google, and a more aggressive approach may be needed inured to ensure that positive results out rank the negative ones.

For more information about removing bad reviews online and managing your online reputation, contact ReputationArmor.com.

888-358-ARMOR

Reputation Armor: HP TouchSmart Twitter/Facebook Contest

Win a brand new HP TouchSmart 300 Desktop PC from ReputationArmor.com. Reputation Armor is giving away this brand new PC to a lucky winner in the Month of March.

How to enter the contest:

Option1: Visit Our Twitter Page and retweet the “Contest Post” or Tweet This Blog Post

Option2: Become a Fan of ours on FaceBook Click Here

If you choose both options you will double your chances of winning! The winner will be selected March 31, 2010.

What is Online Reputation Management?

Online Reputation Management or ORM refers to the practice of performing continuous analysis and research for ensuring the reputation of one’s business, personal aspects, professional or industry reputation. In fact, Online Reputation Management services are represented by the content across various kinds of online media. Online Reputation Management is also known as Online Reputation Monitoring.

ORM improves customer satisfaction by gaining product feedbacks from consumers. Improve branding by creating opportunities for involving consumers Generate competitor insights and customers’ perception of products and services Maintain value of the shareholder by minimizing risk

The Online Reputation Management services also engage public relations by identifying the influencing powers and niche markets, understanding the relation between traditional online media and user generated content and reducing marketing and internal costs.

What are the Online Reputation Management Services?

The Online Reputation Management services monitor products, brands, key executives and companies. The content varieties that are included for monitoring are news search, social tags and media, standard search results, forums and blogs. The monitoring is done in the following:

Yahoo Alerts Google Alerts RSS Feed subscriptions like Feedster, Technorati, BlogPulse, Google and Yahoo News Social Media

Optimizing websites through Online Reputation Management services help in acting as a preventive measure for displacing negative search results. The procedure is managed and implemented by monitoring the brand, reacting to negative feedback and manage the situation. However, for best results it is good to work the process the reverse way. Positive listings are introduced for creating positive content that will be ranked high in the search engines. The best part in the Online Reputation Management services is that content can be controlled and crafted by the client for enhancing and expanding your online reputation.

Reputation Armor offers online reputation management services for more information please contact Reputation Armor today: 888-358-2766

Reputation Armor  Online Reputation Management Tools

While there are many different tools one can use to manage their online reputation, there are a handful that reputation armor finds work the best. Here are two that have a great deal of clout, and can be used in almost any situation to improve an online brand.

Reputation Armor suggests WordPress

WordPress is the premiere blogging platform used in the world, with more than 200 million blogs running on the software. It is built with user interaction in mind, and features an incredibly-intuitive backend that anyone can learn to use in a short period of time. Running a blog on Wordpress is one of the best ways to be featured near the top of search results, because the very nature of blogs lends itself quite well to having a great deal of search engine relevant content. There is a good chance that you are reading these Reputation Armor tips on WordPress.

Search engines are occupied with many things, Reputation Armor finds one of the most important factors in determining relevance is the freshness of content. Because blogs encourage their users to update frequently, search engines such as Google look at them regularly to see that the content has changed. And tools like WordPress actually include built in features that let a number of different websites and services know whenever new content is posted, so that each new post is echoed around the web, offering many hooks for search engines to pick up your content. So any and all content that reputation armor adds about you or your business will not go unnoticed

Reputation Armor suggests Twitter

Because of Twitter’s very strong web presence, a Twitter username will very often show up in the first page of search results for that term. As a result, setting up a free Twitter account using a personal name or a business name can be an easy, quick, and effective way to establish a first page listing. Twitter allows information to be personalized, a custom icon to be uploaded, which may be a photograph or company logo, and the background to be customized. Reputation Armor has a Twitter account.

To find out more about Reputation Armor, visit our Site: reputationarmor.com

This is a busy time of year for Reputation Armor. For that reason,  our ReputationArmor.com team works through the weekend  repairing our clients good names. And this weekend is no different. So that means you can relax while we serve your reputation management needs.

There is always a lot of Hoopla and Hype about Google Pagerank (PR). Is Google PageRank worth all the web chatter? Reputation Armor sees everyone talking about how important PageRank is, even we are caught up in the PageRank addiction.

Reputation Armor notes a comment the other day on a forum and someone posted this comment about PageRank:

“The PageRank you see in the toolbar is a sketchy and stale metric of what a pages PageRank used to be. A simple analogy is getting into your car to go for a drive, knowing that the fuel gauge only shows the amount of fuel that was in your tank 3 months ago. But would you really trust that there is gas in it today?”

In the opinion of Reputation Armor the green PageRank bar is like your website’s report card. It won’t help much on its own, but it represents other things about your site. If a site has a PR7 and is ranking well, it’s not ranking there because of the PageRank itself, but because of what that PageRank represents - Dedicated SEO Work, lots of inbound links, several coming from other quality sites.

Reputation Armor knows it is not the PageRank that is important, it is what you did to get the PageRank that hold the true value.

At ReputationArmor.com we  certainly admit that PageRank isn’t as valuable as it once was. However, it is still reputed to be a small portion of the Google algorithm (along with 100+ other factors), making it not entirely insignificant. It might not help much, but if it helps at all then it can’t be considered “insignificant”.

ReputationArmor.com observes it all the time…you do a search (searching for your own name in Google or Yahoo), or maybe you were just doing some SEO homework to see how your website was ranking. Either way, you stumbled upon some negative information on a forum or service review website.

One that made you steaming mad…

Negative an false information about our clients infuriates us at Reputation Armor.

It happens, and when it does you have a right to be angry. You also have the right to defend your good name, jump into the ring swinging to defend your company reputation.

But don’t do it.

Reputation Armor advises not to react to those reviews like this because it’s going to harm you more than it’s going to help you. Let reputation armor explain to you how most of the search engine algorithms work. You see, they like to see action on a website. So when you attach new content to a forum, blog or review site, you are actually adding fuel to the fire. Google and the rest see the site as a hot news item, being updated frequently, so they rank it better in the search results.

That’s right, your retort makes their complaint rank higher in the search results. Reputation Armor has also found that it makes it harder for us to move when we get hired to clean up the mess. If you’ll consider action rather than reaction, you’ll make our job easier and the overall cleanup less expensive and faster overall.

I know it’s tempting to defend your good name. But reputationarmor.com asks that you to leave this to us.  We’re WILL fix the problem and we’re going to defend your name for you with positive content creation. But you have to let Reputation Armor do its job

Not that we can’t clean things up if you’ve already responded out of passion. It’s just easier to do if you haven’t added content to the offending site or sites.

An irate review can hurt you. A hurried response to an angry review can wound you even more. Instead of reacting, please contact Reputation Armor @ reputationarmor.com and let us launch a plan of action to remedy the problem.

Stay on the ball. Don’t get lethargic about monitoring your reputation. It is essential to perform weekly confirmations to see if there’s any information about you that could possible be detrimental.

Tip of the day brought to you by Reputation Armor

Reputation Armor Tip

Google yourself. The most effortless method to uncover where you or your company’s online reputation stands is to Google (search) yourself. See what sort of results are generated first. If they aren’t what you would like them to be, you’ve got some work to do.

Tip of the day brought to you by reputationarmor.com

Google only loves you when everyone else loves you first.

SEO quote of the day brought to you by,  Reputation Armor