Reputation Armor

Google endorses reputation management and tells people “Publish positive content about yourself” and “get stuff that you want people to see to outperform the stuff you don’t want them to see.” This has always been the foundation of a reputation management campaign.

The advice is basic: Create a Google Profile (free and easy also not effective for pushing down stuff). Ask happy customers to review your business online (may create more negative items). *Publish positive content about yourself (*this is the good advice is our opinion).

It is motivating to see Google offering tips on how to “get stuff that you want people to see to outperform the stuff you don’t want them to see.” Reputation management can sometimes be a controversial issue - some people think it’s disreputable to create and optimize content for the express purpose of displacing negative content surreptitiously. Google’s endorsing it in today’s blog post, and offering suggestions for how to make it happen.

Read The Original Article On SeoFriendly.com: Google Endorses Reputation Management

Microsoft yesterday unveiled a monitoring tool that’s designed, among other things, to improve a marketing organization’s ability to adjust to social media phenomena on the fly.

Called “Looking Glass,” the product is still in prototype and will only be available to a few companies in the near term. It sends e-mail alerts when social media activity picks up considerably. The sentiment (i.e., negative or positive) of that chatter and the influence level of the content creator are reported in the alert. Digital flow charts show what days of the week generate the most activity on Twitter, Facebook, Flickr, YouTube, and other social media sites.

But interweaving social media data with reporting from other campaign channels may turn out be Microsoft’s most significant contribution to the already mature field of social media analytics. Feeds from social media sites can be connected to other business elements like customer databases, CRM centers and sales data within an organization. The data integrate via Microsoft’s enterprise platforms like Outlook and Sharepoint.

A handful or so companies will begin testing Looking Glass in the coming weeks. According to a spokesperson, the company hopes to release it to the broader marketing public sometime next year.

Read More at Clickz