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Toyota – Tiger Woods – iPhone & BP Reputation Management

 

The most reputation repair needy for 2010 so far is Toyota - Tiger Woods - iPhone & BP. Each of these companies ended up helping the other without even knowing it or at least planning it.

 

All you heard in the news was Toyota and Tiger Woods a few short weeks ago, now they seem to be over shadowed with negative press about the BP Oil Spill & The iPhone 4 Antenna Issue.  So can one bad reputation crisis help another? I think so.

 

When the media turns their pack of wolves on to a new story they seem to let the other trending stories fizzle out. It is bad to wish a crisis on anyone or any company, but what if you could hide your crisis or reputation issue in the media with another unrelated issue? Was the oil spill good for Tiger Woods online reputation? I would hate to say that anything is good about the BP oil Spill that is hurting our beautiful oceans and sea life, but Tiger’s camp most likely see the new bad news, good news for them and Tigers reputation. The BP Spill has taken the spotlight off of other stories like Tiger Woods and Toyota. The iPhone 4 bad buzz going around is pitching in on the reputation diversion also.

 

What will happen next that will make the current stories “old news”? Will people forget about what they read last month? How long can negative press really affect a brand name or individual?

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A Must Have Reputation Management Tool

 

Here is a service worth checking out! Most of our clients have online reputation issues and struggle to gain consumer trust due to the unfounded negative links and PR online about their business name.

 

To gain consumer trust you sometimes have to go that extra mile in explaining who you are, where you are, and what you do. The business verification badge by Trust Guard will help your potential clients and website visitors gain consumer confidence.

 

Signing up with Trust Guard will accredit your business as a verified trust-guard member and let consumers and potential clients know that you care about your businesses reputation and you are not hiding from anything (Transparent).

 

You will be able to display a Trust Guard online badge (also know as a seal) on your web site. This badge alone will help you increase trust and conversions.

 

 We recently became an affiliate and unofficial brand ambassador of Trust Guard because we firmly believe that the service will help our clients.

 

Learn more about the service: Click Here

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Digital Due Process | Reform of the Electronic Communications Protection Act

In today’s information driven age Reputation Armor (ReputaitonArmor.com) is aware that the protection of individuals’ digital privacy is vital. Reputation Armor provides a means for individuals to control what is see about them online. But unfortunately, the laws in place that protect the right of privacy of information are old and outdated. For this reason Reputation Armor is excited about the proposed reformation to the Electronic Communications Protection Act.

Reputation Armor notes that an alliance of the internet’s largest online service providers, including Google and Microsoft, are getting together with the top internet rights groups to demand Congress modernize the nation’s privacy laws.

They call themselves the Digital Due Process coalition and among the reformation they are pushing is a requirement that law enforcement get warrants from a judge when they want to compel companies to turn over your e-mails, documents and location data. Reputation Armor has supported this kind of reformation for years.

The coalition declared four principles that are at the heart of their call to reformation in a conference call with reporters March 30th 2010. The group says they’ve briefed the White House, the FBI and Congress on the proposed changes and expect hearings this year. Congress isn’t expected to act before 2011, because of a jam-packed legislative agenda.

With the transformation in technology over the years, Reputation Armor has observed the need to modernize the nation’s electronic privacy law, known as the 1986 Electronic Communications Protection Act.

According to Jim Dempsey of the Center for Democracy and Technology, “With the emergence of location services and the transfer of a huge amount of data to the cloud and our huge reliance on cloud storage of e-mail messages, the law has become outdated and needs to be updated,” Dempsey said in the conference call.

When the law was originally created, e-mail was almost always downloaded from a central server to a user’s computer. Any messages left after 180 days were considered abandoned, so the law allows police to obtain any e-mail older than six months merely by issuing a subpoena - meaning no judge is involved. Reputation Armor (ReputationArmor.com) finds this astonishing and irresponsible. If those e-mails had been downloaded to a user’s computer and removed from the server, the police would need a search warrant, based on probable cause, to get at them.

As Reputation Armor sees it, and according to Dempsey, in an age when Americans store gigabytes of e-mails on Yahoo’s, Google’s and Microsoft’s servers, those different standards make no sense and the law should be platform independent. Reputation Armor agrees.

The following information brought to you by Reputation Armor, can be found @ digitaldueprocess.org.

* Denotes an observations by Reputation Armor

The Principles of the Digital Due Process Coalition

Overarching goal and guiding principle: To simplify, clarify, and unify the ECPA standards, providing stronger privacy protections for communications and associated data in response to changes in technology and new services and usage patterns, while preserving the legal tools necessary for government agencies to enforce the laws, respond to emergency circumstances and protect the public.

These principles would not change, and are subject to, the current definitions, exceptions, immunities and permissions in ECPA.

  • A governmental entity may require an entity covered by ECPA (a provider of wire or electronic communication service or a provider of remote computing service) to disclose communications that are not readily accessible to the public only with a search warrant issued based on a showing of probable cause, regardless of the age of the communications, the means or status of their storage or the provider’s access to or use of the communications in its normal business operations.

*Reputation Armor thinks this is a great point. The government would need a warrant to tap a phone in a residence or to read get access to U.S postal mail. Why not email?

  • A governmental entity may access, or may require a covered entity to provide, prospectively or retrospectively, location information regarding a mobile communications device only with a warrant issued based on a showing of probable cause.

* Reputation Armor questions how in 2010 the subject of probable cause in relation to the privacy of information is still in question.

  • A governmental entity may access, or may require a covered entity to provide, prospectively or in real time, dialed number information, email to and from information or other data currently covered by the authority for pen registers and trap and trace devices only after judicial review and a court finding that the governmental entity has made a showing at least as strong as the showing under 2703(d).
  • Where the Stored Communications Act authorizes a subpoena to acquire information, a governmental entity may use such subpoenas only for information related to a specified account(s) or individual(s). All non-particularized requests must be subject to judicial approval.

Reputation Armor and its entire staff are adamant about privacy rights. The Reputation Armor staff also recommends that people become informed about these rights. For more information on this subject visit, www.digitalDueProcess.org.

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Unvarnished.com Launched | Online Review Site

Reputation Armor Reports: A New Online Review Site Aimed At Individuals Has Launched that Could Cause a Reputation Management Nightmare.

Does RipOff Report make you nervous?

You’re not alone. The site keeps countless business owners awake through the night. It takes just one discontented customer or malevolent competitor to establish an online reputation management nightmare for your company. Reputation Armor clients have had a trying time with RoRs  over the years.

Ok, so visualize a service that could do the same for an individual’s reputation.

No need to imagine it-it just launched!

Although the site is in invite-only beta, we do know it is pretty much LinkedIn meets Yelp meets Wikipedia. Yes you can claim your personal profile. Yes, there are some safeguards to avert flat-out defamation or mischievous reviews. And, yes, the reviews can be moderated by the community. What’s not present, however, might be the formula Unvarnished to grow to be the RoR of individual reputations:

You can claim your profile, but unlike LinkedIn, every post must be accepted. Also once the profile is up it CANNOT be deleted. When co-founder, Peter Kazanjy was asked, “Will you ever give users the option to take down their profile?” he replied “No, because if we did that, everyone would take their profile down.” Not exactly the answer Reputation Management was hoping for.

The fact that Reputation Armor finds most concerning is that reviews can be left anonymously. Reputation Armor is waiting for the day when reviewers are held responsible for their comments

With no moderation by the recipient, anonymous reviewers, pooled with an lack of ability for a resolved subject to be edited, is the blueprint that made RipOff Report reviled by so many.

The site is still in beta-and maybe Unvarnished won’t get the toehold it needs to have any impact on your online reputation. All that being said, if there was ever a doubt that individuals need reputation management, the mere fact that a site like this is on its way, may dissolve that doubt.

For more information about Unvarnished.com visit getUnvarnished.com

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Make sure you have a strong online presence

Make sure you have a strong online presence. Social networking sites are not just used by young professionals. You and/or your business need to stay up-to-date. Present and future clients, customers, business contacts, and potential employers will look you up. The information they find can affect their buying or hiring decisions. If you don’t want others knowing certain things about you, keep in mind that you control what information you post.

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Reputation Armor (ReputationArmor.com) | Facebook Spam Attack

Reputation Armor notes: “Facebook’s 400 million users are under attack by spam that could contaminate their computers with malicious software designed to steals passwords and other data, according to security researchers at McAfee.” Reputation Armor wants our clients and loyal readers to know that if you get an e-mail from Facebook saying that they have reset your password and you must download a file to reclaim it, DO NOT open the file. Facebook states that they will never automatically reset your password for you; they will require you to go through a process to change it.

Reputation Armor observes that in the age we live in, users can never be careful enough about internet privacy and safety. When in doubt, never open or respond to a message or email.  The use of email scanning software can greatly reduce, although not eliminate, the chance of computer infection by means of malicious mail. At ReputationArmor.com we have also seen the rise in individuals falling victim to scams and spam that originate on social networking sites. We find that the reason people are more prone to these sort of attacks is that they feel comfortable sharing personal information there and feel that they are safe from outside assailants.

The Reputation Armor team is not only passionate about our clients Online Reputations, but their Web Security as well.

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Reputation Armor | Online Scams

Reputation Armor forecasts the Top 10 Internet Scams for 2010 - forecasted by Reputation Armor

1. Identity theft and phishing - The black market for economic data on individuals is well renowned. Criminals try to steal your personal data using diverse techniques; phishing, social networks, telesales, hacking into websites, setting up spoof websites etc. Reputation Armor strongly urges customers not to share superfluous personal data with websites. If they are adamant that you provide your date of birth, post code etc. - don’t use your genuine ones.

2. Viruses and spyware - They are all over the place. Reputation Armor advises that it’s not possible to discern if you are visiting a contaminated website. If you download a pdf, it may or may not be infected. If you view a YouTube video, watch a flash ad, they may infect your computer too.

3. Advance fee scams - Reputation Armor has observed Nigerian and lottery scams for years, but they are still effective. Although there are over a hundred deviations to these scams they are all essentially the equal. They offer a large sum of money, but there is always a fee to pay before you get it.

4. Work from home and job scams - Reputation Armor has also seen these scams for years, but increasing unemployment will mean that more scams will be targeting vulnerable job seekers.

5. Fake or spoofed websites - Phishing, domain hi-jacking, posting in forums are just some of the ways criminals gain attention to their fake sites. These counterfeit online retailers offer a great deal, or impossible to find items, to attract victims. They set up a site for a short time, and then shut it down and start from scratch.

6. Economy related scams - Loan and debt consolidation scams increased throughout 2009. Reputation Armor believes that there will be new ones look out for, including repossession assistance and unemployment insurance.

7. Classified ads and auction scams - Reputation Armor has seen examples of scammers using local online classified ads, CraigsList etc. to find new victims. Then they contact sellers with fraud check scams, offering to purchase something or rent a room. They send a check for more cash than arranged for, along with an explanation as why you should send the additional money back to them or their friend. The check is of course a phony and they hope you wire the money before you find out.

8. Holiday Scams - Can’t afford a great holiday this year? Well the scammers know the credit crunch has hit the holiday budget. So, they are advertising some incredible deals. Unfortunately, the deals aren’t real.

9. Ticket Scams - Reputation Armor has found that large scale ticket fraud took place during the 2010 Vancouver Olympics. Criminals have fashioned counterfeit tickets for festivals, sporting events, concerts, and basically anything that for which a ticket is needed for admission. They sell them on online auction sites, classified ads or by setting up their own website.

10. Social Networking - Reputation Armor saw this sizzling scam really start heating up through 2009. A messages telling someone they are in a You Tube video or mentioned on Twitter. When they follow the link their computer gets infected. Dating scams, hacked accounts, and even imposters that make contact with friends and family stating that they are in trouble and require money - these are some of the most popular scams that Reputation Armor has seen associated with social networks.

“Reputation Armor” is an online reputation management firm that endeavors to continuously be on the cutting edge of any Industry related news in order to best serve our clients.

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Online Reputation Management Services

What is Online Reputation Management?

Online Reputation Management or ORM refers to the practice of performing continuous analysis and research for ensuring the reputation of one’s business, personal aspects, professional or industry reputation. In fact, Online Reputation Management services are represented by the content across various kinds of online media. Online Reputation Management is also known as Online Reputation Monitoring.

ORM improves customer satisfaction by gaining product feedbacks from consumers. Improve branding by creating opportunities for involving consumers Generate competitor insights and customers’ perception of products and services Maintain value of the shareholder by minimizing risk

The Online Reputation Management services also engage public relations by identifying the influencing powers and niche markets, understanding the relation between traditional online media and user generated content and reducing marketing and internal costs.

What are the Online Reputation Management Services?

The Online Reputation Management services monitor products, brands, key executives and companies. The content varieties that are included for monitoring are news search, social tags and media, standard search results, forums and blogs. The monitoring is done in the following:

Yahoo Alerts Google Alerts RSS Feed subscriptions like Feedster, Technorati, BlogPulse, Google and Yahoo News Social Media

Optimizing websites through Online Reputation Management services help in acting as a preventive measure for displacing negative search results. The procedure is managed and implemented by monitoring the brand, reacting to negative feedback and manage the situation. However, for best results it is good to work the process the reverse way. Positive listings are introduced for creating positive content that will be ranked high in the search engines. The best part in the Online Reputation Management services is that content can be controlled and crafted by the client for enhancing and expanding your online reputation.

Reputation Armor offers online reputation management services for more information please contact Reputation Armor today: 888-358-2766

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Reputation Armor Statistics for Reputation Management

Reputation Armor has found 79% of managers reviewed online information about job applicants. 70% rejected candidates based on what they found.

18%, Reputation Armor also notes, of companies found social networking profiles as constructive because they presented an excellent feel for culture fit and added trustworthiness to the candidates’ resumes. Reputation Armor believes this number is only going to continue to grow.

76% of executives anticipate being Googled however 22% have never Googled their own name to see what companies and recruiters will hit upon.

According to a study last year, Reputation Armor observes, the top industries most likely to screen job candidates using social networking sites and search engines include those who handle sensitive information.

Contact Reputation Armor @ http://www.reputationarmor.com

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Reputation Armor Looks at Social Networking Stats

Reputation Armor notes:

40 percent of adults 30 and older used  social sites in the fall of 2009.

73 percent of adult profile owners use Facebook, 48 percent have a profile on MySpace and 14 percent use LinkedIn

37 percent of internet users have contributed to the creation of news, commented about it via postings on social media sites like Facebook or Twitter.

Stats like these are a direct reflection on why Reputation Armor believes social networking sites are such a crucial part of reputation management.

For more information Click: reputationarmor.com

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