Reputation Armor

1. Breaking News - if you follow the right people or services you can receive breaking news almost instantaneously on your phone or blackberry.
2. Breaking News within a specific vertical - by using the right keywords you can find out information about specific industries as the new breaks. For example if you put in the tracking on keywords such as ‘Dow Jones’ for financial or ‘CDC’ for health you can be alerted to news in these categories.
3. Keep in Touch - you can follow your friends, neighbors, or co-workers and always have a sense of what they are thinking or doing.. This is helpful when you are busy and traveling and want to just keep in touch with people.
4. Keep track of travel - by tracking the right people you can always get a sense of where someone is if they are on the road a lot. This is very helpful with clients or people you might work with. You can always have a sense of where they are.
5. Rapid Response to Questions - you can send out questions on anything under the sun and many times can get a very quick response on your question.
6. Efficient Communication - you can provide your Twitter name to people that need to reach you or need to know where you are to ensure they can always keep on top of things.
7. What People are Saying About You - you can track your name or company and get a sense of what people are saying or thinking. You can also respond quickly to any misinformation that might start to leak out.
8. Competitive Intelligence - by tracking the names of your competitors you can get a good sense of what they are up to or planning.
9. Buzz or Rapid Trends - you can get a sense of what trends are moving at almost an instantaneous pace. When you see a lot of posts about a specific topic you can get a sense of how important that news is going to be.
10. Track you Investments/Stocks - keep on top of any news, information, leaks, rumors around stocks you own or are watching.
11. Keep up to Date with your Clients - Always have information or news on your clients so you can react quickly to anything that comes up.
12. Betting/Fantasy Sports - keeping on top of the vegas lines and any news out of the different teams you are betting is important.
13. Job Hunting - you can get a good amount of information about a company or their needs by tracking the news or employees of the company.
14. Emergency Preparation/Watch - watching for certain keywords can help you in making sure you are aware of any potential emergencies.
15. Tracking Local - by watching the local cities around where you live you can keep on top of things that are going on in your area. This also applies to Amber alerts or other local issues that might come up.

Reputation Armor knows that every company needs first-class preparation for managing their online reputation. Bad news moves faster than good news.

The online equivalent of traditional word-of-mouth is an interactive Web 2.0 that has increasingly empowered observers of all levels of professionalism and knowledge. Industry-specific forums and review sites are a fundamental resource of publicity that Reputation Armor watches because online reviews are rising in popularity and significance in consumers’ buying decisions.

Reputation Armor observes that blogs with a strong weight within your company’s field are also well worth monitoring. We can’t control the editorial output of another person’s blog, but we have formed many sociable relationship with bloggers which, should the need arise on one bad news day, may just minimize any damage afflicted upon our clients reputation. Reputation Armor also creates blogs for clients , a simple, personal and pro-active way that we build online reputations.

Social Networking sites, meanwhile, are a massive resource, and can be very influential. They are places where gossip about people spread like wildfire. These sites are, consequently, another source of Reputation Management that ReputationArmor.com takes advantage of.

We track the exact instant when mention is made about your company online with tools such as Google Alerts. If you do receive bad reviews on the net, you will not be able to remove much content directly (although it is sometimes possible). What Reputation Armor does is organize a positive online reputation campaign through your chosen keywords and the above strategies (as well as many other Reputation Armor strategies) to help cancel out or overwhelm any negativity (such as by pushing it further down the search results).

Reputation Armor contends that it is paramount to be pro-active in your online reputation management. Although its particular form will fluctuate depending on the nature and scale of your organization. Reputation Armor specializes in ensuring that well-chosen brand keywords within high value content get your site high up the search engine result rankings. Following that, it is much easier for your communication to be heard by as wide an audience as possible, as well as to counteract any less than positive news.

For more info contact, Reputation Armor

Learn more about Reputation Armor by viewing our ‘About Us” PDF.

Reputation Armor

Reputation Armor forecasts the Top 10 Internet Scams for 2010 - forecasted by Reputation Armor

1. Identity theft and phishing - The black market for economic data on individuals is well renowned. Criminals try to steal your personal data using diverse techniques; phishing, social networks, telesales, hacking into websites, setting up spoof websites etc. Reputation Armor strongly urges customers not to share superfluous personal data with websites. If they are adamant that you provide your date of birth, post code etc. - don’t use your genuine ones.

2. Viruses and spyware - They are all over the place. Reputation Armor advises that it’s not possible to discern if you are visiting a contaminated website. If you download a pdf, it may or may not be infected. If you view a YouTube video, watch a flash ad, they may infect your computer too.

3. Advance fee scams - Reputation Armor has observed Nigerian and lottery scams for years, but they are still effective. Although there are over a hundred deviations to these scams they are all essentially the equal. They offer a large sum of money, but there is always a fee to pay before you get it.

4. Work from home and job scams - Reputation Armor has also seen these scams for years, but increasing unemployment will mean that more scams will be targeting vulnerable job seekers.

5. Fake or spoofed websites - Phishing, domain hi-jacking, posting in forums are just some of the ways criminals gain attention to their fake sites. These counterfeit online retailers offer a great deal, or impossible to find items, to attract victims. They set up a site for a short time, and then shut it down and start from scratch.

6. Economy related scams - Loan and debt consolidation scams increased throughout 2009. Reputation Armor believes that there will be new ones look out for, including repossession assistance and unemployment insurance.

7. Classified ads and auction scams - Reputation Armor has seen examples of scammers using local online classified ads, CraigsList etc. to find new victims. Then they contact sellers with fraud check scams, offering to purchase something or rent a room. They send a check for more cash than arranged for, along with an explanation as why you should send the additional money back to them or their friend. The check is of course a phony and they hope you wire the money before you find out.

8. Holiday Scams - Can’t afford a great holiday this year? Well the scammers know the credit crunch has hit the holiday budget. So, they are advertising some incredible deals. Unfortunately, the deals aren’t real.

9. Ticket Scams - Reputation Armor has found that large scale ticket fraud took place during the 2010 Vancouver Olympics. Criminals have fashioned counterfeit tickets for festivals, sporting events, concerts, and basically anything that for which a ticket is needed for admission. They sell them on online auction sites, classified ads or by setting up their own website.

10. Social Networking - Reputation Armor saw this sizzling scam really start heating up through 2009. A messages telling someone they are in a You Tube video or mentioned on Twitter. When they follow the link their computer gets infected. Dating scams, hacked accounts, and even imposters that make contact with friends and family stating that they are in trouble and require money - these are some of the most popular scams that Reputation Armor has seen associated with social networks.

“Reputation Armor” is an online reputation management firm that endeavors to continuously be on the cutting edge of any Industry related news in order to best serve our clients.

Reputation Armor designs content for people, not just search engines.

Never forgo quality content for the sake of SEO. This is a frequent mistake and can be very damaging to a company’ representation. Look at it like this, when the user finds your site, the objective is to engage, and intrigue them. Reputation Armor understands the importance of search engine optimization, but asks this question, why have a high ranking site that people who visit it can’t understand?

Choose the most relevant name for your Facebook Page - and don’t modify it.

Reputation Armor observes that selecting the correct name for your Facebook Page is imperative. With the lure to stuff your Page title with high value broad keywords - like Reputation Armor: Roanoke, Salem, Miami - ReputationArmor,  Online Reputation Management, reputationarmor.com & More” - this move will in fact injury your Page’s viral growth velocity inside Facebook more than it will facilitate it. For instance, if your page’s title comes out too spammed, fans will be unlikely to distribute it to their friends on their profile and more expectedly hide your updates from their News Feed. Facebook’s objective for Pages is that they accurately symbolize businesses and brands. Facebook will disable updates for generically named pages; effectively defusing the capability of attaining fans.

The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

Reputation Armor Online Reputation Management Tips:

Your online reputation is just as vital to your success as any other marketing tactic that you organize.

Online Reputation Management, or ORM as it’s commonly called, involves assiduous monitoring of your company’s brand and reputation on the web aiming to protect your business reputation and counteract any negative online content from parties not related to your company. Content can be posted on the web about your company in blog posts or comments, customer review websites, community websites, social media forums and so on. As the Internet becomes a progressively more essential part of people’s lives, online reputation has become just as important as offline reputation.

Here are some tips from reputation armor to defend and manage your online reputation and create good consciousness with anyone who searches your company or business:

Reputation Armor Tip #1

Optimize your Website for Search Engines -It’s important to get it optimized for search engines. This will not only ensure top rankings on search engines for your desired keywords, but it will also ensure that potential customers will be able to find your business effortlessly on the web. As positive comments about your business boost up the search engines, negative publicity will automatically be pressed down the.

Reputation Armor Tip #2

Set Up a Monitoring System - In order to monitor the presence of your company or brand, you need to keep an eye on all that is being said about your business online. Start by setting up Google Alerts, Yahoo Alerts and subscription feeds like Technorati and BlogPulse. This will give you a constant stream of content that references your business which you can then select to handle as a result.

Reputation Armor Tip #3

Start an Online discussion - In business, you will come across both positive and negative reviews about your company. It’s certainly not unusual to come across negative comments once in a while. If you see negative online feedback about your company or business, then don’t be afraid to address the situation.

Just don’t address it by commenting on the site on which the complaint originated. The fact is that Reputation Armor observes this all the time. Many times Reputation Armor s clients have already done this before contacting us; commenting on the site directly adds more “weight” to it and more often than not ascends the result.

Reputation Armor Note:

Negative publicity can have a significant wounding impact on your business. The best course to take for online reputation management is to be proactive. If you want more information contact Reputation Armor

888-358-2766

Reputation Armor: HP TouchSmart Twitter/Facebook Contest

Win a brand new HP TouchSmart 300 Desktop PC from ReputationArmor.com. Reputation Armor is giving away this brand new PC to a lucky winner in the Month of March.

How to enter the contest:

Option1: Visit Our Twitter Page and retweet the “Contest Post” or Tweet This Blog Post

Option2: Become a Fan of ours on FaceBook Click Here

If you choose both options you will double your chances of winning! The winner will be selected March 31, 2010.

Keyword Density is the number of times that a keyword phrase is used on the page of a website. It is the number of words in all keyword mentions that is then divided by the number of words on a web page.

Blog is a combination of the words ‘web’ and ‘log’; a blog is an online journal that contains periodic posts. Posts are generally in reverse-chronological order, but not always. Popular free blogging software such as Blogger and WordPress make it simple for anyone to start and maintain a blog. For reputation management purposes, blogs are excellent as they provide fresh content.

Our website (the one you are on now) is a Blog and we use wordpress to manage our Reputation Armor Blog.